Firstbank strengthens digital marketing initiatives, targets 16 million customers in 3 years

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Firstbank, Nigeria, Digital marketing, eChannel

 

One of Nigeria’s pioneer financial institutions, FirstBank Plc has said it is presently strengthening its digital marketing initiatives in a bid to add 16 million customers to the 14 million it already has.

The bank said this is part of its growth strategy to get 30 million customers over the next three years.

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According to Dr Adesola Adedutan, FirstBank’s Managing Director/Chief Executive, the strategy is to migrate its existing and new customers to alternative channels, namely First Online, Firstmobile, USSD and ATM cards.

“We have a focus of building our customer base to 30 million in the next three years from the 14 million we currently have. That is the way forward for us and we are making significant progress already,” Adedutan said.

Firstbank has in June this year via a statement, announced the launch of its refreshed and user-friendly website, adding that besides being built for the digital age, the new website is easy to access and navigate for the average multi-screen user. The new website is considered a unique evolution for the lender in terms of information and interactive services available for customers, investors, shareholders and the global community.

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