Some global quick mobile market observations

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Mobile Internet, Sub-Saharan Africa, GSMA
  • Global smartphone shipments declined 4percent annually in CY 2018. Emerging markets growth could not offset the decline in developed markets.
  • Chinese Players HOVX (Huawei, OPPO, vivo, Xiaomi) continue to defy market decline ending the year with positive growth.
  • Top 10 OEMs contribute almost 77percent of the global smartphone market, thereby leaving 600+ brands competing for the remaining 22percent of the market.
  • Samsung led the smartphone market by volume, while Nokia HMD, Huawei and Tecno were among the fastest growing brands during the quarter.
  • Apple iPhone shipments declined 4percent during the CY18 but overall 2018 revenues for iPhone grew 6percent.

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