After a pitch process that involved other creative agencies, Stanbic IBTC Holdings PLC, has selected BBDO West Africa as the Group’s new creative agency.

The appointment takes effect immediately with BBDO taking responsibility for charting the creative course for the Stanbic IBTC brand. The creative agency is expected to employ a broad range of innovative strategies to create, plan and execute exceptional marketing campaigns for Stanbic IBTC Holdings and its subsidiaries.

“It gives me great pleasure to formally welcome BBDO West Africa to Stanbic IBTC as the Group’s new creative agency. The pitch process was very transparent and highly competitive. We look forward to a mutually beneficial relationship that will further propel the status of Stanbic IBTC Holdings PLC as the leading end-to-end provider of financial services subsidiaries,” Bridget Oyefeso-Odusami, Head, Marketing and Communications, Stanbic IBTC announced.

Also commenting, an excited Igbo Amadi-Obi, CEO, BBDO West Africa, said: “We are excited to have emerged from a line-up of some of the biggest and most reputed agencies in Nigeria. Personally, I have had the highest regard for Stanbic IBTC right from its early days as IBTC, because it represents my ideals of a model financial institution. And despite that it has grown to become arguably the leading one-stop financial services provider in Nigeria, I find it reassuring that little or nothing has changed in terms of values and culture from those early days”.



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