Global cloud communications company, Infobip, has highlighted six key impact goals in its recently released 2020 Corporate Social Responsibility (CSR) Report, which detailed the company’s environmental sustainability, social impact and governance initiatives worldwide.

The CSR Report describes Infobip’s crisis response efforts last year as well as reports on its first set of CSR key impact goals. It also announces new goals with focus areas in sustainable development, diversity, environment and governance, and validates the role of its solutions in delivering purposeful technology.

The six key impact goals measuring the company’s efforts toward meeting its CSR vision spanning fiscal years 2019 through 2020 are highlighted below:

  • In the environmental sustainability space, Infobip showed commitment to minimizing its footprint by making changes in everyday business, as well as pursuing sustainability initiatives such as reducing waste, conserving energy and water, and promoting recycling.
  • Funding was directed towards charitable projects in the areas of science, technology, engineering and mathematics (STEM), health, and humanitarian need. In 2020, Infobip invested more than €100,000, in supporting 100 not-for-profit organizations and social enterprises globally.
  • In the social impact space, Infobip partnered with seven universities in Croatia and Bosnia and Herzegovina, engaging with 716 students in science, technology, engineering and math (STEM) education.
  • When it comes to gender, Infobip compares with peers, with more than a third (35%) of roles held by women. There is a clear need to build on this, particularly when it comes to positions held by women in senior management, which the company will focus on improving.
  • Infobip was recognized by the Great Place to Work Awards in a year that posed new challenges for employers and employees alike. The company is proud to be recognized as the 2020 Best Employer Brand in the IT sector and the 2020 Best Employer Branding Team.
  • The company was also recognized at The Golden Index Awards for the second year in a row, this time in the “2020 Best Student Program” category for the Infobip Virtual Classroom with its program of online webinars and seminars attended by 761 undergraduate students.

Commenting on the CSR Report, Silvio Kutić, CEO at Infobip said: “We recognize that our first CSR report is just a starting point, with opportunities for improvement. But in launching this at the beginning of our official CSR journey, it’s our intention to bring transparency to our social, environmental, and governance initiatives, as well as our efforts to make meaningful connections – with more people, more communities, around the world.  In the meantime, this first report aims to provide a picture of who we are as an organization, the initiatives, programs, and activities that fuelled our CSR momentum in a tumultuous year.”

While assuring that Infobip’s future as a business will continue to revolve around making smarter connections between people, things and businesses, Mr. Kutic also noted that the shift to digital channels will outlive the pandemic, but so too will the renewed focus on making meaningful connections.

Infobip prioritized crisis response efforts in support of the safety and security of employees, their families and the broader community while continuing to provide solutions to customers working in critical industries across various sectors and essential services.

Infobip also helped the public, government and health organizations share updates relating to the pandemic in real-time to provide answers and combat the spread of misinformation. It also helped organizations to adopt digital communications and digitally transform in a matter of weeks as their offline channels closed.


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