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    Home»Features»Top 10 Product Designers Building the Backbone of Africa’s Digital Economy through Product Excellence in 2024
    Features 5 Mins Read

    Top 10 Product Designers Building the Backbone of Africa’s Digital Economy through Product Excellence in 2024

    mmBy ITPulseNovember 12, 202413K Views
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    Written by Staff Writer ITPulse

    Across Africa’s dynamic tech landscape, product designers are the unseen architects behind every smooth app, trusted transaction, and seamless experience, building the infrastructure of trust and usability that powers fintech, healthtech, HR systems, e-commerce, and logistics. As businesses increasingly rely on these craftsmen, their work in 2024 shows how design excellence, empathy, and strategic insight form the foundation of digital progress.

    Here are the Top 10 product designers whose work defines the structure of Africa’s digital future:

    Adimchi Oka

    Adimchi Oka, Senior Product Designer at Cowrywise
    Cowrywise is a fast-growing Nigerian platform helping individuals build wealth through automated savings, mutual funds, and investment plans. Adimchi has contributed significantly to the user experience of this financial ecosystem, creating tools that encourage better saving habits and redesigning account security with inspiration from trusted engineering frameworks. He also built internal tools to accelerate team workflows, demonstrating how his design thinking improves both user trust and operational agility.

     

     

     

     

    Jemima Oluwadarasimi

    Jemima Oluwadarasimi Assim-Ita, Senior Product Designer at Paystack
    Paystack powers payments for thousands of African businesses by enabling secure, intuitive transactions online and in-store. Jemima is one of the key figures behind the seamless payment flows that have earned Paystack its reputation across the continent. Her design work ensures every merchant, whether a small business or a global brand, can receive payments without friction and with clarity.

     

     

     

     

     

    Nkeiruka Ifeonu

    Nkeiruka Ifeonu, Lead Product Designer at OneHealthNG
    OneHealthNG is revolutionizing access to healthcare in Nigeria through technology driven pharmaceutical and care delivery systems. Nkeiruka led the redesign of the OneWellness app, helping the company gain industry recognition. Her user-first approach also shaped the Fulfillment System, which connects pharmacies, health partners, and patients through a unified digital experience rooted in trust, efficiency, and care. Her work continues to center user insight, accessibility, and design clarity at the core of product development.

     

     

     

     

    Ayodeji Olagbaiye

    Ayodeji Olagbaiye, Senior Product Designer at Kuda
    Kuda is a digital-first bank providing free transfers, instant loans, and budgeting tools to millions of Nigerians. Ayodeji has improved everyday banking experiences by reworking core flows such as beneficiary management and transfers. His attention to clarity and usability makes Kuda’s banking services more accessible to users from all walks of life.

     

     

     

     

     

    Ibukun Adelekan

    Ibukun Adelekan, Senior Product Designer at FairMoney
    FairMoney is a Nigerian fintech platform that provides instant digital loans, bill payments, and savings tools. Ibukun is responsible for crafting seamless financial experiences that give users fast access to credit in urgent situations. His designs help create trust and reliability in a service used daily by individuals and small business owners across the country.

     

     

     

     

    Ruth Idaneme

    Ruth Idaneme, Product Designer at Chowdeck
    Chowdeck is a growing food delivery platform in Nigeria offering fast, reliable access to meals in multiple cities. Ruth’s product design work improves the user and vendor experience, from real-time ordering interfaces to driver tracking and fulfillment systems. She ensures that users don’t just order food, they trust the process every step of the way.

     

     

     

     

     

     

    Goziem Ajulibe

    Goziem Ajulibe, Product Designer at GoLemon
    GoLemon provides digital tools for inventory and logistics management, enabling African micro enterprises to operate with greater visibility. Goziem’s designs make it easy for small producers to list stock, track movement, and share updates with buyers, helping streamline business operations while fostering transparency.

     

     

     

     

     

     

    Doris Ngaju

    Doris Ngaju, Product Designer at Piggyvest
    Piggyvest is one of Africa’s leading savings and investment platforms, helping users build financial discipline and reach personal money goals. Doris creates product flows that make saving approachable and rewarding. Her thoughtful design decisions ensure that users feel secure and motivated throughout their financial journey.

     

     

     

     

     

    Adetola Ogunyebi

    Adetola Ogunyebi, Product Designer at SeamlessHR
    SeamlessHR delivers robust HR software to organizations across Africa, managing everything from recruitment to payroll and performance. Adetola’s interface work helps HR teams and employees engage with complex systems through intuitive dashboards, smart forms, and clear reporting, improving efficiency at every organizational level.

     

     

     

     

     

     

    Uchenna Ochulo

    Uchenna Ochulo, Senior Product Designer at Andela
    Andela connects Africa’s top engineering talent with companies worldwide through a talent marketplace. Uchenna designs the experience that enables developers to get matched, onboarded, and integrated into global teams with ease. His work helps remote teams thrive through tools that support learning, performance, and collaboration.

     

     

     

     

    These designers are shaping how Africa builds, scales, and leads in the global digital space. Through thoughtful design, real world insight, and strategic clarity, they continue to push African technology toward new standards, one thoughtful product at a time.

     

     

    Africa’s digital economy Product designer
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