The second edition of Newmark Nigerian Industry Webinar held yesterday provides a comprehensive overview of how artificial intelligence, automation, and content are reshaping the PR landscape.
The webinar with the theme: ‘The Future of PR in a Digital Age: Content, Automation, and the Role of AI’ dive into how professionals and journalists can leverage emerging technologies to navigate the evolving digital landscape, deliver impactful and compelling content, and manage crises effectively and in real time.
Key Takeaways:
- AI as a Strategic Partner: AI tools can streamline tasks, enhance creativity, and improve data analysis. However, human creativity and critical thinking remain essential.
- The Power of Storytelling: Effective storytelling and data-driven insights can drive advocacy and influence decision-making.
- Collaboration and Continuous Learning: PR professionals must collaborate with experts in various fields and stay current on technological advancements.
- Authenticity and Ethical Considerations: Authentic storytelling, ethical use of AI, and transparency are crucial for building trust and credibility.
- The Rise of Multimedia and Micro-Influencers: Visual and interactive content, along with micro-influencers, can significantly impact PR campaigns.
Overall, the webinar highlighted the importance of embracing technology while maintaining a human-centric approach to PR. By leveraging AI and other tools responsibly, PR professionals can enhance their strategies, build stronger relationships, and achieve impactful results.
The webinar, hosted on behalf of Newmark by Kayode Bakare, a broadcaster with Rhythm 93.7 FM Lagos, focused also, on an enlightening discourse on leveraging technology in PR to facilitate stronger audience relationships and innovation.
The speakers included Maureen Mwendwa, senior manager of Social Influence at Newmark Digital; Oreoluwa Ettu, head of Digital Marketing and Graphics Design at Keystone Bank; Damilola Dawson, director of Digital Content at Pulse Nigeria; and Jill Chanley, associate director of Communications, Food and Nutrition Portfolio at Global Health Advocacy Incubator (GHAI).