Technology company Zoho has launched Zia Hubs, a solution within Zoho WorkDrive that brings new forms of unstructured business data into the company’s broad portfolio of applications and AI services.
Using Zia Hubs, organisations can now present any type of business content to Zoho’s powerful capabilities and services—including agentic AI, comprehensive analysis, and accurate, unified search—regardless of file format or structure.
“According to IDC, 80 percent of business data is unstructured,” said Kehinde Ogundare, Country Head, Zoho Nigeria. “Most unstructured data is text-based, meaning pertinent information lives within email conversations, social media posts, word processor documents, or audio and video transcripts. With Zia Hubs built into the full product suite, Zoho can provide customers with a deeper integration than any comparable software platform and nearly limitless potential uses for their data.”
Deeper Intelligence Accessing More Customer Data
Launching as part of Zoho WorkDrive, Zia Hubs brings content intelligence to the company’s unified content management and collaboration platform. Designed with a high level of user control over what content AI is allowed to access, Zia Hubs enables users to organise project or task-specific content into dedicated hubs within WorkDrive. Each hub serves as a focused space where Zia, Zoho’s flagship AI, can understand and act on the content stored within. This includes a wide range of formats such as PDFs, documents, videos, and audio files.
Zia Hubs automatically organises uploaded content by grouping related information—such as section headings, supporting text, and visuals—to preserve context. For video and audio files, Zia generates transcripts and links key moments to relevant topics, making it easier to pinpoint exactly where something was said.
With Zia Hubs, users can surface the most relevant answers when asked a question, even across different content formats. Each response includes clear citations that link back to the original content, whether it is a document, spreadsheet, image, or a specific moment in an audio or video file.
Organisations can also create custom workflows with Zoho Flow, automating document storage processes for particular projects or specific teams. This ensures that Zia always has access to the latest necessary documents automatically.
Furthermore, content from third-party software—such as Docusign PDFs, RingCentral call logs, Zoom video files—are all readable by Zia, and can be automatically placed into a hub by building a workflow with Zoho Flow.
From Intelligent Content to Intelligent Action with Zia
Zia Hubs is a foundational element of Zoho’s long-term AI strategy. It lays the groundwork for a future where intelligent agents can act contextually on content across the company’s entire product suite. With full ownership of its technology stack spanning more than 55 products, Zoho is uniquely positioned to help organisations unlock deeper value from their business content compared to competitors.
Potential use cases for Zia Hubs include: a legal team’s content hub hosting a case’s relevant files: court files, correspondence, and research, allowing a lawyer to have Zia provide summaries with citations without having to manually scan lengthy files to gain insights; a company’s support center placing call logs into a hub, then querying Zia to identify trends, like, “Have we received an increase in calls regarding specific issues?”
Future updates to Zia Hubs will enable it to identify structured information within unstructured files and trigger specialised agents tailored to specific business needs. This will further establish Zia Hubs as the central content intelligence layer that activates AI-native workflows across the full Zoho ecosystem.