Vodafone and Google have solidified their strategic partnership with a ten-year, billion-dollar deal focused on bringing cutting-edge AI technology to millions of customers across Europe and Africa. The partnership will leverage Google’s Gemini models to power new devices, enhance services, and improve the overall customer experience.
Key Highlights of the Partnership:
- AI-Powered Devices: Vodafone will expand access to Google’s AI-powered Pixel devices, leveraging its fast 5G network to deliver seamless performance.
- Personalized TV Experiences: Vodafone TV will become more personalized with improved content search and recommendations powered by Google Cloud’s generative AI. The partnership also aims to introduce targeted advertising through Google Ad Manager in the future.
- Enhanced AI Access: Vodafone plans to offer Google One AI Premium subscription plans, including Gemini Advanced, in select territories by 2025.
- Strengthened Cloud Partnership: Vodafone will expand its use of Google Cloud’s Vertex AI platform to accelerate innovation and bring new services to market.
- Enhanced Cybersecurity: Vodafone will develop a new cloud-native security service for its business customers, utilizing Google Cloud’s Security Operations platform.
Benefits for Vodafone Customers:
- AI-Powered Devices: Enjoy the latest AI-powered devices and experience the benefits of advanced technology.
- Personalized TV Experiences: Discover tailored content recommendations and enjoy a more engaging TV experience.
- Enhanced Security: Benefit from improved cybersecurity protection with Vodafone’s new cloud-native security solution.
- Innovative Services: Access a wider range of innovative services powered by Google Cloud’s AI capabilities.
This strategic partnership marks a significant step forward in bringing AI-powered technology to a broader audience. By combining Vodafone’s extensive reach with Google’s AI expertise, the companies aim to revolutionize the way customers interact with technology.
