Konga’s Yakata sales festival is expected to support Nigeria’s growing e-commerce sector as the country’s online retail market heads towards a projected $10.49 billion valuation in 2026.
The month-long shopping campaign, scheduled to begin on November 1, will offer consumers opportunities to purchase products at discounted prices while enabling businesses on the platform to reach more customers and increase sales.
The 2026 edition follows the 2025 campaign, which ran from November 1 to 30 and featured discounts of up to 80 per cent on selected products, including smartphones, home appliances, groceries and fashion items.
Nigeria’s e-commerce market is projected to grow from $9.35 billion in 2025 to $10.49 billion in 2026, highlighting the increasing importance of digital platforms in connecting consumers with retailers and expanding access to goods.
Against this backdrop, Konga Yakata is positioned to stimulate online shopping by providing a 30-day window for consumers to compare prices, plan purchases and take advantage of promotional offers, rather than relying solely on the traditional Black Friday shopping rush.
The extended campaign comes at a time when rising living costs continue to put pressure on household budgets, making competitive pricing and value for money important considerations for shoppers.
For small and medium-sized businesses operating on Konga’s marketplace, the festival offers an opportunity to improve product visibility, attract new customers and potentially increase sales during one of the busiest periods on the retail calendar.
Expectations for the 2026 edition include discounts across an expanded range of products, participation by Konga’s physical retail stores, payment flexibility through KongaPay and delivery services powered by KongaNow. Details of specific offers and other campaign features are expected to emerge ahead of the event.
The combination of online shopping, physical outlets and delivery services could further improve consumer access to products while supporting the development of Nigeria’s digital commerce ecosystem.
However, the campaign’s impact will depend on the competitiveness of its offers, consumer participation and retailers’ ability to provide reliable payment and delivery services.
As preparations gather momentum, Konga Yakata 2026 is expected to offer consumers opportunities to manage their spending while giving marketplace sellers a platform to expand their reach during the festive shopping season.
Consumers can prepare by creating shopping wish lists and downloading the Konga app to monitor offers when the campaign begins.