Introduced in 2016, JumiaPay, the payment arm of Jumia has been expanded and is presently available in six African countries of Nigeria, Egypt, Ivory Coast, Ghana, Morocco and Kenya.
The Chief Executive Officer of Jumia Nigeria, Mrs. Juliet Anammah, disclosed this at a press conference in Lagos yesterday, saying the JumiaPay remained a key focus area of the company, which is unarguable, the biggest online e-commerce shopping platform in the whole of Africa.
“We have also expanded the scope of JumiaPay beyond our physical goods marketplace. As of December 31, 2018, JumiaPay was only available within our physical goods marketplace. It is now also available within our on-demand services, Jumia Food, and hotel booking portals, Jumia Travel, in selected countries,” she said.
She expressed optimism that the expansion will boost Jumia’s vision and mission, explaining that collectively, these six countries represented a combined population of almost 440 million people in 2018, according to data from the United Nations Population Division.
The Jumia boss, also disclosed that the company will continue to expand the range of financial and digital services available from third parties, powered by JumiaPay, offering its consumers an increasing range of relevant every day service.
In Nigeria for instance, consumers can now access, micro-loans offered by a local genetic startup, alongside event tickets offered by a local event ticketing provider. In Egypt, in the second quarter of 2019, Jumia started distributing services from a local deals provider allowing consumers to purchase their vouchers on the Jumia platform, using JumiaPay.