Leading social media platform, Facebook will henceforth introduce publisher logos next to articles in trending and search surfaces, saying is part of an ongoing efforts to enhance people’s recognition of the sources of news distributed on our platform.
In a statement signed by Andrew Anker, Product Manager at Facebook, publishers will now be able to upload multiple versions of their logos through a new Brand Asset Library, so that the logos can appear next to their content on Facebook.
“Today, we will begin introducing publisher logos next to articles in Trending and Search surfaces on Facebook as part of our ongoing efforts to enhance people’s recognition of the sources of news distributed on our platform,” the statement said.
It said it is doing this in close collaboration with a number of partners, as part of the Facebook Journalism Project, and are now rolling this out more broadly to all publishers. “To start, we are introducing these logo treatments exclusively for articles in Trending and Search, but the eventual goal is to extend these to all places where people consume news on our platform,” the statement added.
Research has shown that when people see a link to an article, it can be difficult for them to associate that link with a particular source. A recent study by the Pew Research Center found that only 56% of respondents could recall the source of a new link viewed on social sites.
By surfacing publisher logos next to article links, we want to make it easier for publishers to extend their brand identity on Facebook–to enhance people’s awareness of the source of content they see on Facebook, so they can better decide what to read and share.
Now, publishers who upload their logos through the new Brand Asset Library will be eligible to see their logos in the following places: All Trending surfaces on desktop and mobile. For news links on the search results page when a person searches for something.