Establishing and managing a business in Nigeria can be very challenging, especially when competing for customer attention and scarce resources.…
Browsing: Opinion
Opinion
STARTING and running a business can be one of the most daunting tasks anyone can take on in the world…
In today’s fast-paced world, consumers are the driving force behind any successful business. They invest their hard-earned money in goods…
In the age of digitization when milliseconds are equal to user happiness and downtime equates to millions lost, the hard…
By Yvonne-Faith Elaigwu Consider a typical day in the life of Mr. Chukwu, a small business owner in Lagos. His…
Nigeria, one of the world’s fastest-growing economies, boasts a thriving business ecosystem characterised by its dynamism and resilience. Nigerian enterprises…
A survey conducted by Gartner has found that chatbots will become the primary customer service channel for about a quarter…
By Ebun Ikenze Unless they cater specifically to an older niche, most brands want to grab the attention of young…
By James Gachie Implementing an effective omnichannel communication strategy can provide retailers with a distinct edge in the competitive market,…
By Abang Emenyi The sights and sounds of a bustling local market in Lagos on a busy Saturday are something…