Globaldata, a data and analytics company has through its Social Media Analytics Platform compiled what it says is the five iconic diverse reactions that have trailed the X logo that Twitter has used to replace the iconic blue bird logo.
Twitter owner Elon Musk and Chief Executive Officer Linda Yaccarino had replaced the social media company’s iconic blue bird logo with an “X” on a black background as part of a wider rebranding strategy.
The move has generated diverse opinions among Twitter influencers, as evidenced by a sharp increase in discussions during the last week of July 2023, revealing the Social Media Analytics Platform of GlobalData, a leading data and analytics company.
Smitarani Tripathy, Social Media Analyst at GlobalData, comments: “Amid Twitter’s rebranding to integrate with Elon Musk’s X app and its financial features, the internet is abuzz with discussions. While some influencers express concern over the decision to remove the iconic blue bird logo, fearing a potential decline in brand value, others welcome the move, eagerly anticipating the platform’s evolution with the new logo.”
Below are a few popular influencer opinions captured by GlobalData’s Social Media Analytics Platform:
“#Twitter Turning Into #X Will Wipe Out $4 Billion to $20 Billion in Brand Value – Bloomberg Terms like “tweet” have become part of popular culture #ElonMusk removing bird language and logo in favor of black X is killing entrenched branding #socialmedia”
“Welcome to X. My feeling about X is that evolution is good. I’ve been on Twitter since 2009. It’s sad to see the blue bird fly away, but I’m excited to see how the app evolves. I plan to maintain my presence here and connect with people as I always have. I expect that in the future there will be more bells and whistles – and that X will be @elonmusk’s version of WeChat. It should be an interesting evolution.”
“After rebranding @twitter as X, it seems @elonmusk plans #X to be the largest financial institution in the world. It would be interesting to see this progress and what would be the first new finance features, like payments and investments added to the network…@lindayacc”
““Experts” drone on about equity in the @twitter #brand… but neglect the fact that Twitter is not performing well monetarily. A #rebrand could expand the platform beyond being synonymous with tweets. Risking #brandequity is not risky when the ship is sinking. ♂️ #justmyopinion”
“Here we’ve all been thinking about when we would leave Twitter and then Twitter left us first. I bet this place shrinks fast as soon as Threads gets a desktop app and a few other improvements…”