By Martin Ekpeke
Global lifestyle and wellness company QNET today held a strategic media webinar titled “Setting the Narrative for the Year Ahead,” where selected Nigerian journalists were engaged in a comprehensive dialogue regarding the company’s 2026 roadmap.
Following a successful 2025, QNET leveraged the webinar to detail its mission to blend cutting-edge wellness technology with sustainable entrepreneurship, while doubling down on its commitment to regulatory compliance and media transparency in the Nigerian market.
The webinar also served as both a reflection on past achievements and a blueprint for future growth. Company executives highlighted that 2026 will be defined by a “product-first” approach, focusing on innovations that address the specific health and lifestyle needs of West Africans.
Speaking on the organisation’s strategic direction, Ayokunmi Solesi, General Manager of QNET Nigeria, emphasized the importance of maintaining high standards of integrity within the direct selling industry.
“Our mission for 2026 is rooted in empowering Nigerians through genuine entrepreneurial opportunities and world-class wellness solutions. We are not just looking at growth in numbers, but growth in trust. By strengthening our compliance frameworks and fostering deep-rooted collaborations with the media, we ensure that the QNET narrative remains one of empowerment, transparency, and long-term value creation for every stakeholder,” he assured.
The session also celebrated the milestones reached in 2025, particularly the company’s efforts in financial literacy and its crackdown on fraudulent activities misrepresented under the QNET name. The media was lauded for its role in amplifying the “Say No!” awareness campaign, which has been instrumental in protecting unsuspecting Nigerians from job scams and illegal recruitment.
The company has outlined three core pillars that will guide its operations throughout the year. First, the wellness innovation pillar involves launching a new suite of health and water filtration products specifically tailored for the local environment. Second, the company will focus on entrepreneurship and training by expanding the FinGreen financial literacy program to reach more underserved communities. Finally, QNET will prioritize compliance excellence by enhancing its “Independent Representative” monitoring system to ensure all distributors adhere to global best practices and local regulations.
QNET’s 2026 vision reinforces its belief that the Nigerian market is a vital hub for digital entrepreneurship in Africa. By combining professional training with high-quality lifestyle products, the company aims to provide a sustainable path for individuals looking to build their own businesses.
As the webinar concluded, the message was clear: QNET is committed to a transparent, ethical, and innovation-driven future in Nigeria, with the media remaining a critical partner in telling that story.