The strategic partnership between TD Africa, the foremost technology distributor in Sub-Saharan Africa, and global tech giant HP is entering a new, aggressively expansionary phase. A recent high-level meeting in Lagos, held during this year’s Customer Service Week themed “Mission: Possible”, served not just to renew commitments but to chart an ambitious, unified strategy for scaling technology access far beyond their existing strongholds in Nigeria and Ghana.
The core message emerging from the session was clear: through a deepened focus on collaborative service and market-specific innovation, the seemingly impossible task of achieving true digital inclusion across the entire African continent is, in fact, achievable.
The discussions underscored the central role of TD Africa as an ecosystem catalyst—not just for distribution, but for ensuring that HP’s innovation reaches every corner of the African market.
Ikenna Ekeh, Group Head, Computing Business at TD Africa, expressed strong optimism about the realignment. “TD Africa and HP have walked this journey together for years, and this meeting reaffirms our joint commitment to deliver value. As HP’s financial year closes, this is the time to realign, refocus, and reposition for impact, ensuring that the next phase of our partnership is bolder, smarter, and truly pan-African.”
The partners focused specifically on unlocking new growth pathways, mapping out strategies for significant expansion into other emerging African markets. This push is driven by the shared belief that exceptional service and customer-centric innovation are the foundations of sustainable growth.
Richard Stainforth, Head of Channel, Southern and Central Africa (SCA) at HP, commended TD Africa’s consistent leadership and commitment to building sustainable partnerships. He emphasized that the collaboration goes far beyond a typical vendor-distributor relationship.
“TD Africa has proven time and again that they are not just a distributor, but a true growth partner,” Stainforth noted. “Our goal moving forward is to deepen collaboration, expand reach, and continue to deliver innovation that meets the real needs of businesses and consumers across Africa.”
The meeting concluded with renewed commitments from both companies to strengthen operational processes, dramatically improve the customer experience, and aggressively explore new market opportunities. This strategic realignment reinforces their shared vision of driving digital inclusion and prosperity for the continent, turning their ambitious mission into a collective reality.