Nigeria’s telecom service provider, 9mobile has said the essence of holding a Capacity Building workshop for journalists is to support media professionals in a way that will help them to optimize and monetise their content.
The virtual capacity building workshop, which was widely attended by practitioners across the country from both print and online news platforms has the theme: “Publishing: Monetizing Your Digital Content”, and was facilitated by Tricia Olufemi-Olumide (Tricia Biz).
In her presentation, Olufemi-Olumide stressed the need for content creators, particularly journalists who intend to monetize their content online to be deliberate and strategic in their approach.
According to her, the key success factors to put into consideration while trying to monetize online, including choosing a niche, building an audience, and creating a workable marketing strategy.
Olufemi-Olumide listed some of the ways to monetize content online as creating premium content that is only accessible via subscription; creating digital products in the knowledge niche; offering affiliate marketing services to software companies; creating engaging content and building niche authority on monetization platforms like YouTube, Tik-Tok etcetera, offering advertising services on social media platforms and directly translating content into product form.
Commenting on the session, the Executive Director, Regulatory and Corporate Affairs, 9mobile, Abdulrahman Ado, represented by the Public Relations Lead, 9mobile, Chineze Amanfo, remarked that the session was insightful and impactful, adding that the training proved valuable to help participants stay relevant in this digital age.
She reiterated 9mobile’s commitment to Nigeria’s media profession, stating that the brand will continue to support initiatives that enhance the growth and development of the profession. She said, “9mobile will continue to provide all the necessary support required for journalists to be more efficient on their jobs in order to remain relevant in the ever-dynamic media ecosystem. I must say that the resource person for this session has delivered effectively by demonstrating practical knowledge on the subject matter.”
Furthermore, she noted that as media professionals, online content strategy is vital to connect better with readers. “That is why we decided to put together this particular session to equip you with relevant insights on how to create contents to fit into the digital age in order to engage better and earn from your works. We strongly believe this platform has given you the much-needed boost to take your destiny into your hands.”