Nigeria’s based P+ Measurement services, said it has revamped its independent PR audit reporting services in Nigeria, with a view to broaden and maximize its offerings by providing inference driven PR measurement and Performance audit services for stakeholders in the communications industry.

According to P+ Measurement Services, the audit report upgrade is aimed at creating an easy to read and ready to use dashboard for clients and communications analysts using a multi-platform strategy to incorporate all communications efforts into one dashboard.

The new report features a multiple view dashboard, inclusive of trends, themes, organic and social sentiment – using qualitative and quantitative data, all of which allow for structured analysis and inference.

 “We have moved fast to come up with a comprehensive audit report that helps media planners, analysts and marketing communications clients make a difference in their business. Having the right data, insights and recommendations goes a long way in scaling and analyzing communications effort and having an easy to read dashboard propagates quick-decision-making for our clients,” sid Lead Consultant at P+ measurement services Nigeria, Mr. Philip Odiakose. 

He stated the P+ Measurement remains committed to promoting awareness for the Independent media measurement and evaluation market in Nigeria, and by creating world-class structures and standards.

The revamped audit report adds to the numerous campaigns and initiatives by P+ Measurement in Nigeria including the launch of MATE+ (a media measurement and evaluation training module) and the monthly #EvaluatePR tweet chat event that brings Communications and Measurement experts around the globe to a panel.

Nigeria’s fast-growing media intelligence agency P+ Measurement continues to spur a media measurement and evaluation literacy campaign for brands, agencies, NGOs and government agencies – in a bid to standardize a procedure that enables stakeholders to understand that implementing the right media measurement and evaluation campaign is critical to brand growth. 


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