Infobip, an omnichannel customer engagement provider is presently powering Jiji Africa, an online marketplace in several African countries including Nigeria, Kenya, Ghana, Uganda and Tanzania with voice and SMS solutions that will help the eCommerce platform drive down cost and boost delivery rates.

Disclosing this, Jiji Head of Africa, Yuliy Shenfeld, said the company needed a solution that would enable it to seamlessly send out vital transactional information to buyers and sellers that use Jiji’s platform to exchange goods.

“We experienced challenges with our previous SMS service provider in terms of delivery rates. Not all transactional SMSes, relating to registration on our platform and inquiries about advertised items, would reach our customers,” Shenfeld said.

Thus, Jiji decided to engage Infobip as it is a global company with a local presence in the markets in which Jiji operates.

According to him, Infobip beat its competitors on pricing, enabling Jiji to lower its SMS and voice costs by almost tenfold, while its delivery rates improved to over 90%. “We have benefitted from a reliable service because Infobip offers direct connections to carriers, which ensures high delivery rates for our customers. This is obviously very important for our end-users in terms of transactional traffic and allows us to ensure that they have a seamless experience,” Shenfeld added.

Also commenting, Dorotea Vatavuk, Enterprise Sales Lead at Infobip and Jiji’s dedicated Customer Success Manager (CSM), noted that the online classified platform also benefitted from Infobip’s local presence and support as its business expanded.

“We have a deep understanding of their business, which enables us to serve as advisors and consultants to Jiji as its business and customer needs to expand. They also benefitted from 24/7 technical support and a dedicated CSM who is looking after them and their business,” said Vatavuk.

When it comes to any transactional traffic, reliability and stability of the service is crucial and this is something that Infobip can secure for its clients. It was really important for Jiji to receive support from local experts and also ensure that their subsidiaries – in Kenya and Ghana – also benefitted from a dedicated CSM that takes care of their needs and ensures that local regulations are followed.


ITPulse is a wholly information technology communication (ICT) news website, with a special focus on the African continent. The website provides up-to-date biz-tech news, analysis and comprehensive and thorough insight into the continent's ICT terrain

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