Facebook Twitter LinkedIn RSS
    Trending
    • Anambra expands free solution WiFi access
    • Access group staff donates blood across Africa in life-saving initiative 
    • Access Bank Tanzania Honours President Samia Suluhu Hassan for Exceptional Leadership
    • Study shows investors believe AI market is on the brink of a seismic shift
    • NITRA-ALTON CNII & Sustainability Conference Rescheduled for August 7, 2025
    • Nigerians to earn 18% annual income with Luno’s Crypto Staking
    • USSD wahala reloaded: Are telcos quietly dipping into your airtime? By Elvis Eromosele
    • Gartner recognizes Sophos as 2025 leader for endpoint protection platforms
    Facebook Twitter LinkedIn
    ITPulse.com.ngITPulse.com.ng
    • News
    • Interviews
    • Blogs
    • Analysis
    • Opinion
    • Videos
    • Press Releases
    • Pictures
    • Advertise
    ITPulse.com.ngITPulse.com.ng
    Home»News»9mobile trains journalists on data analysis and audience profiling
    News 3 Mins Read

    9mobile trains journalists on data analysis and audience profiling

    mmBy ITPulseJune 18, 2021
    Facebook Twitter WhatsApp Pinterest LinkedIn Reddit Tumblr Email
    9mobile
    Share
    Facebook Twitter LinkedIn Pinterest Email

    One of Nigeria’s Mobile Network Operators, 9Mobile yesterday in a virtual media workshop trained 50 journalists on how to analyse data and profile their audience. The essence of the training is to keep with 9Mobile’s commitment to strengthen and advance the growth of Nigeria’s media profession.

    Themed “News Reporting: Using Analytics in News Gathering and Understanding of Audience Profile”, the session was facilitated by experienced multimedia producer and social media strategist, Usifo Omozokpea, who is currently the Audience Development Manager (West Africa) at The Conversation Africa.

    According to Omozokpea, the use of analytics in newsgathering is critical in navigating the ever-competitive battle for attention.

    “The dynamics of journalism has long changed. In addition to dealing with a dwindling budget, news outlets are faced with attracting audience attention; the audience can no longer be taken for granted. This poses a central challenge for journalism as its role is premised on connecting with an audience,” he opined. Speaking further, “analytics is a two-sided thing, the content and audience analysis. To this end it has become necessary for journalists to equip themselves with the knowledge of their target audience using data and analytics,” he added.

    Omozokpea noted that audience data is a complement to the journalist’s intuition. According to him, “there is always the firsthand experience. What analytics does is to provide a guide on how to tell the story better using appropriate headlines, graphics, photos, descriptions etcetera, while keeping the audience in mind.”

    Commenting on the session, the Executive Director, Regulatory and Corporate Affairs, 9mobile, Abdulrahman Ado, represented by 9mobile’s PR Lead, Chineze Amanfo, described the choice of topic and facilitator as apt given the robust response from participants. She said, “We appreciate the fact that this training session was worth the time spent. The immediate feedback of participants indicates clearly that the session has not only been interesting, but very insightful and refreshing.  We will continue to provide the platform to equip our media partners with the skills required to scale up their practice and adapt effectively to the rapidly changing news landscape.”

    She added that given the scope of the topic and the interest it has generated among participants, the next session may also be dedicated to discussing the subject matter more extensively.

    Deji Fakorede, one of the participants at the training session remarked that it was insightful, relevant and timely as well. While appealing that the initiative should be sustained over time and expanded to include more journalists, he noted that the objective of the initiative is laudable and compelling and capable of driving a big change in the Nigerian media landscape.

    The capacity training session was the second edition in the series and had in attendance journalists from both print and online news platforms as participants.

    9mobile Capacity building for journalists
    Share. Facebook Twitter Pinterest LinkedIn Tumblr Telegram Email
    mm
    ITPulse
    • Website
    • Facebook
    • Twitter
    • LinkedIn

    ITPulse is a wholly information technology communication (ICT) news website, with a special focus on the African continent. The website provides up-to-date biz-tech news, analysis and comprehensive and thorough insight into the continent's ICT terrain

    Related Posts

    Anambra expands free solution WiFi access

    July 25, 2025

    Nigerians to earn 18% annual income with Luno’s Crypto Staking

    July 23, 2025

    Nigeria’s economy sees boost in Q1 2025, driven by surging ICT sector

    July 22, 2025

    Leave A Reply Cancel Reply

    Subscribe to Updates

    Get the latest creative news from FooBar about art, design and business.

    Latest Posts

    Anambra expands free solution WiFi access

    July 25, 2025

    Access group staff donates blood across Africa in life-saving initiative 

    July 25, 2025

    Access Bank Tanzania Honours President Samia Suluhu Hassan for Exceptional Leadership

    July 25, 2025
    About
    About

    Itpulse.com.ng is a wholly information technology communication (ICT) news website, with special focus on the African continent. The website provides up-to-date biz-tech news, analysis and a comprehensive and thorough insight info the continent's ICT terrain.

    Contact us: editorial@itpulse.com.ng

    Facebook Twitter LinkedIn RSS
    Latest Posts

    Anambra expands free solution WiFi access

    July 25, 2025

    Access group staff donates blood across Africa in life-saving initiative 

    July 25, 2025

    Access Bank Tanzania Honours President Samia Suluhu Hassan for Exceptional Leadership

    July 25, 2025
    Popular Posts

    Data is the new oil: Africa Data Centres Executive on digital transformation

    July 22, 2025

    Nigeria’s economy sees boost in Q1 2025, driven by surging ICT sector

    July 22, 2025

    Dr. Omoniyi Ibietan: A PR powerhouse redefining strategic communication in Africa

    July 21, 2025
    © 2017 - 2025 Itpulse. Designed by Max Excellence.
    • Terms & Conditions
    • Privacy Policy
    • Advertise
    • Contact Us

    Type above and press Enter to search. Press Esc to cancel.