Going forward, Toronto-headquartered Plentywaka, which provides hassle-free shared rides on-demand will now be known and addressed as Treepz, the management has announced.
Making the announcement today, the company said the decision to rebrand is a significant shift in its business, as the strategy is to presents an opportunity to align the company name with its Pan-African expansion plan.
“This name change is a result of in-depth discussions with our stakeholders, partners and staff. After we discovered that the term “WAKA” can mean different things across Africa, which may be completely different from travel or movement, we decided to change the name from ‘Plentywaka’ to ‘Treepz’ which is pronounced as ‘Trips,” said CEO of Treepz Inc., Onyeka Akumah.
He said it better to represent the vision of the company which is to build the largest shared mobility platform across Africa, after recently securing $1.2M in seed funding and acquiring Stabus, one of Ghana’s leading mobility startups.
As part of the name change, Treepz has released a new company logo. Its core service offerings will remain the same but with new names; Daily Treepz, Travel Treepz, and Corporate Treepz. Its existing mission statement and “black & yellow” brand colours will also be retained for marketing and branding purposes.
The new name boldly states the company’s mission to provide safe, convenient and comfortable trips across Africa with plans for our expansion to 6 countries in 2 years on the continent.
The company had been looking for a globally acceptable name for the last 6 months to use in creating the right kind of positive emotions around bus trips on the African continent. The name Treepz embodies everything that happens on the road, traveling across cities, within cities and it gives a cool vibe to the experience.
Existing users won’t have to take any action as the new app will automatically force an update to the new Treepz experience in Africa.
