The value of Africa’s internet economy will grow more than double over the next three years from the current estimated $115 billion to $200 billion by 2025, an independent research company PureProfile has predicted.

PureProfile, which got its findings from a study with investors in the US, Germany, the UK, Hong Kong, India, Japan, Nigeria, and Switzerland, attributed the growth to improved affordability of mobiles and growing demand for phones, stressing this is key to the expansion.

“Increased use of mobile phones will be central to the growth which will be further enhanced by improved affordability,” it said.

According to PureProfile, around 71% of investors expect affordability of mobile phones in Africa to improve over the next three years as its is currently estimated to account for around 6.8% of monthly incomes on average, while nearly all professional investors (97%) believe the COVID-19 pandemic has accelerated demand for mobiles.

Professional investors see the opportunities for the African internet economy and are clearly expecting mobile phones to play a central role in driving it forward over the next three years.

Affordability is central to the increasing adoption of mobile phones but none of it is achievable without connectivity. We want to help create a world where everyone can access affordable connectivity, a world where economic freedom is a truth and a world where people are able to jump on the opportunities that the internet creates.

Professional investors questioned believe healthcare is the sector that will see the most benefit from increased connectivity. Around 53% highlighted the opportunities for healthcare ahead of e-commerce on 42% and media and entertainment on 40%.

Education was chosen by 33% of professional investors questioned alongside finance which was selected by 34%.

World Mobile’s balloons will be the first to officially launch in Africa for commercial use, providing a more cost-effective way to provide digital connection to people and is the first step in its mission to help bring nearly four billion people online before 2030 in line with the UN and World Bank’s SDGs.

The World Mobile approach is more sustainable, in environmental, social and governance terms. Environmental impacts are mitigated using solar-powered nodes, second-life batteries, and energy-efficient technology. World Mobile creates a positive societal impact through the application its circular economy model – a “sharing economy” where locals share in the ownership and rewards of the network. Governance is maintained by the secure underlying blockchain technology, which means that user data privacy is guaranteed and not commercially applied as it is by other mobile operators.


ITPulse is a wholly information technology communication (ICT) news website, with a special focus on the African continent. The website provides up-to-date biz-tech news, analysis and comprehensive and thorough insight into the continent's ICT terrain

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