The newly appointed Chief Marketing Officer (CMO) of GSMA, Ms. Lara Dewar has said she is looking forward to amplifying the other core activities of the GSMA like deepening the understanding of the importance of connectivity and mobile technology’s power to strengthen economies and enhance lives.

“I am truly humbled and excited to lead the team that is responsible for marketing one of the most prestigious convening events for business and policymakers,” she said as she assumed her new role yesterday 1st of June 2022.

She noted that technology enables limitless possibilities, and with it comes a responsibility to continue reimagining how to ensure that everyone benefits and no one is left out, reducing the usage gap.

Until her new promotion, Ms. Dewar has delivered strategic reputational and corporate communications for the GSMA as Global Head of PR and Communications, helping the global organization navigate pivotal global milestones, such as the Covid-19 pandemic, as well as complex and shifting industry landscapes.

Her experience, insights and in-depth knowledge of the business provide an exceptional platform from which she will hit the ground running and lead the GSMA’s global marketing and communications strategy.

Commenting, GSMA Director General, Mats Granryd, said Dewar’s new role includes identifying and delivering strategic marketing solutions for the GSMA, as well as responsibility for marketing the industry-leading global convening event MWC Barcelona and the entire MWC and Mobile 360 series.

“I am delighted to promote Lara to CMO at the GSMA. Over the past two years, Lara’s leadership of the global communications function has been meticulous and truly transformative,” he said.

Mats Granryd added that at every opportunity, Lara has risen to the complex reputational challenges the industry has faced, hoping that she will continue to do so in her new role.

Before joining the GSMA in January 2020, Ms. Dewar worked at World Vision, where she held positions including Chief Marketing & Development Officer and Partnership Leader. In this role, she was responsible for reputation management across a $2.5 billion-dollar enterprise operating in 100 countries with over 38,000 employees. Ms. Dewar has also held positions including Chief Corporate Services Officer at Crossroads Media Group, Vice President Operations & Human Resources at Jameson Bank, North American Director of Customer Experience at Direct Energy, and Director of Corporate Accounts at Thomas Cook Group.

Ms. Dewar holds a B.A. degree in English & Women’s Studies from the University of Western Ontario. A Canadian, she resides with her family in the U.K.


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