The staff of MTN Nigeria and the telecom company’s partners have leveraged this year’s Y’ello Care initiative to upskill local communities across Nigeria to help boost economic activities.

The 21 Days of Y’ello Care is an annual employee volunteerism program for MTN staff to volunteer their resources (time, financial and skills) to empower local communities across Nigeria through capacity building and other forms of empowerment.

This year’s theme centered on “Empowering Communities to Drive Economic Recovery.” MTN staff and partners organized several financial inclusion and empowerment programmes for women, youth and children within various communities.

They also did employability training, graphics design masterclasses and hackathons with several individuals and businesses empowered with start-up capital, devices and business equipment across Nigeria.

Speaking at the closing ceremony of this year’s programme, Director of Monitoring and Investigation, Lagos State Agency for Mass Education, Mustapha Ibrahim, commended MTN’s effort at the Surulere Vocational Centre,  saying, “I am impressed with MTN’s commitment to growth and development, and I am not surprised because the company is well-known for this. We appreciate MTN’s support and are ready to continue partnering with you.”

Also, the Chief Human Resources Officer, MTN Nigeria, Esther Akinnukawe, said, “This year, our Y’ello Care initiative was focused on how we can give value to our communities enabling them to be more productive participants in the economy. It has been a privilege to give where we live, and we are truly grateful to the communities and people who received us. Thank you for believing, working with and trusting us to connect you to what matters most.”

MTN is committed to adding economic value by contributing to society through its programmes focused on digital education and capacity building. Through the Y’ello Care campaign, the company strives to ensure that it continues to strengthen and uplift community members in the pursuit of economic development. It is important to note that the Y’ello Care programme commenced in 2007.


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