Zoho Corporation has introduced the latest version of Bigin, the company’s CRM solution for small businesses and it comes with five key updates.
The updates are:
- Team Pipelines: This feature connects and streamlines various customer operations in one place, offering small businesses an easy way to manage their day-to-day processes and a single source of truth for analyzing customer data.
- Connected Pipelines: Automates the flow of customer data across processes, improving the customer experience and saving time on manual data entry.
- Toppings: Additional functionality and third-party integrations can be added to address specific business needs. Examples include the ‘Email-In’ topping which maps emails to customer records and the ‘File Cabinet’ topping which automates file collection and management.
- Mobile Capabilities: Zoho is providing new features across all platforms, including iOS, iPadOS, Android, and macOS and has added a new feature called Dynamic Display which allows users to customize the appearance of records in their pipelines. Bigin also recently updated its apps for the Apple’s iOS16 and Samsung Galaxy Z Fold 4 launches, where it was an exclusive launch partner.
- Developer Center: Bigin has opened its developer platform to a network of global app developers and partners who can create custom solutions for unique business needs. With various tools and components like custom fields, buttons, links, widgets, related lists, and REST APIs, developers can create new Toppings and monetise them in the Bigin Marketplace.
Meanwhile, as the preferred CRM solution for small businesses, Bigin offers a simple yet powerful CRM without the high barrier of entry and cost.
“Small businesses face challenges in choosing the right technology for managing their customer-facing operations because of constraints related to time, cost, and software implementation,” said Kehinde Ogundare, Country Manager, Zoho Nigeria.
He added that Bigin is the only solution that brings together all customer operations like sales, onboarding, delivery, training, advocacy, and more into an intuitive interface that takes only 30 minutes to deploy. By bringing together all the facets of customer operations into a single view, Bigin allows small businesses to have a more accurate understanding of the customer’s journey. These insights help them attract and retain customers, ultimately growing the business. The fast-growing adoption of Bigin shows the expanding appetite of small businesses who want and need CRM technology suited to their particular needs, helping them move beyond old-school spreadsheets.
Since Bigin’s launch in 2020, it has stood out as a robust, easy-to-use, and welcoming CRM solution thanks to its 30-minute setup promise. Bigin has seen a revenue growth of 161% in 2022 in Nigeria, indicating the revenue has doubled compared to 2021. Zoho has observed that around 65% of Bigin’s global customers have never used a CRM previously, making it the ideal choice for business owners who are looking to move away from spreadsheets. When they outgrow Bigin, Zoho also offers them an easy migration to its full-fledged CRM solution. Bigin now boasts 20,000 customers and continues to help small and micro businesses manage all of their customer-facing operations within a unified platform.
Pricing
Bigin by Zoho CRM starts at ₦2,100 /user/monthly (billed annually) for the Express edition and goes up to ₦3,600 user/monthly (billed annually) for the Premier edition. A free edition is also available.
