Launched at Ambiente 2023, in Frankfurt, Germany, TEXUB has expanded its product offerings with the addition of consumer electronics and communication (mobility) products, saying the brand’s new focus will be on 3C trade – computers, consumer electronics, and communication products.

Fueled by a broad range of cutting-edge technology, from devices such as mobile phones and computers, to the infrastructure and connectivity that supports them, Europe is a high-impact region in regard to digital transformation, and one of the most promising markets for emerging technologies. As a result, third-party marketplaces, such as TEXUB, have a significant opportunity to contribute to the deployment of ICT, CE and mobility products within Europe. Taken together, they have the potential to profoundly boost the region’s economy.

“Ambiente 2023 was an important platform for the launch of our new product line – consumer electronics and communication products – as it helped us showcase TEXUB as a true IT, consumer electronics and mobility marketplace globally,” said Axel Holst, Managing Director, TEXUB – Europe. “Our participation in this mega exhibition also gave us the chance to highlight our training program – DigiNOMICS, and demonstrate firsthand to international buyers and sellers how easy it is to onboard their products and transact on the portal.”

The TEXUB portal has also been recently refreshed with two unique marketplace features that enhance the buying experience for users. The ‘Request Quote’ feature allows verified buyers to demand and negotiate their targeted buying price online, giving them the option to quote their own price for any product as per their buying requirements, along with specified quantity requirements. The buyer has an opportunity to submit their own offer against a selling price for the specific product on TEXUB.

Additionally, the ‘Want to Buy’ feature gives buyers the opportunity to request a specific product that is not listed on the platform. If a buyer’s requirement is missing on TEXUB, they can share product details such as the product description, part number/SKU, model number, category, quantity, choice of the delivery hub, and any other remarks about the product. Attendees had the chance to experience a live demo of these new features at the TEXUB stand at Ambiente 2023.

“Ambiente not only elevated TEXUB’s visibility in Europe but allowed us to amplify our message to a wider audience in the region and further beyond while building connections with leading industry players,” concluded Holst.

As one of the leading and most diverse trade fairs for technology worldwide, Ambiente attracts thousands of businesses from all around the world. Consequently, TEXUB’s participation at Ambiente contributed to a significant increase in customer engagement, traffic to the portal, as well as increased registrations.

TEXUB will also be participating in other global tech exhibitions this year, to reach out to target customers across different regions and boost their presence worldwide; GITEX Africa in May, ICTCOMM Vietnam in June, and GITEX Global in October.


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