The news came yesterday that the parent company of Facebook and Instagram, Meta has launched Threads App to rival Twitter, which was recently sold to Elon Musk, one of the richest in the world.
Having received the news, Smitarani Tripathy, Social Media Analyst at GlobalData, compiled comments from some Twitter influencers, who he disclosed opine that the launch of Threads may pose a serious threat to Twitter, as the app has capitalized on the recent technical glitches of Twitter and praised the user experience features of the Threads apps.
He also collates the comments of those who believe Threads is not a threat. This set of people does not see Threads as a Twitter killer, despite having a huge Instagram database.
“Influencers are concerned with the data privacy issue of the platform as Meta being the parent company has already come under enormous criticism for censorship in the past. A few influencers believe Threads can be a second platform alongside Twitter rather than a replica or replacement,” he said.
Here are seven various comments captured by GlobalData’s Social Media Analytics Platform:
Brian Sullivan, Correspondent at CNBC: “Will Facebook’s new “Twitter killer” Threads actually kill Twitter … or just create a 2nd platform alongside it? Yes 13.1% No 45.8% 2nd platform 41.1%
1,460 votes. Final results”
Michael A.Gayed, Portfolio Manager: “Posting from Threads directly to Instagram is phenomenal. Look I’m not a fan of Meta but this is undeniably a better experience than Twitter.”
Jonno Simpson, Head of Content at Victoria Racing Club: “First-day teething problems over at Threads… however super impressed with the uptake so far. Simple sign-on using Instagram means a very low barrier to entry and busy feed, which was always the issue with Twitter..”
Michael Arrington, Founder of TechCrunch: “First impressions of Threads: it’s good. Clean. But the fact that it’s an Instagram app makes it kind of hard to wrap my head around. I don’t see it killing Twitter, but it makes IG better for sure.”
Colin Muhammad, Owner of Talking Crypto: “#Threads– the new competitor to Twitter? No thanks. Why? Because Mark Zuckerberg has already demonstrated massive abuse of censorship on Facebook & Instagram, as well as collusion with governments. Why would you support such a low-life and anti-human? #ThreadsApp”
Immad Akhund, CEO at Mercury: “There is some cognitive dissonance in using (the new meta app) It’s currently a bad copy of Twitter. The only reason to use it is if you are anti- @elonmusk. But it’s hard to believe someone is anti-Elon but pro-Meta having a full social monopoly.