Facebook Twitter LinkedIn RSS
    Trending
    • Unbeatable Discounts on L’Oréal’s Dermatological Beauty Brands
    • First Asset Management launches N100 billion infrastructure fund
    • From Lagos to Nairobi: How One African Crypto Community Transformed a Bitcoin Milestone into a Continental Movement
    • NITDA: 56% of IT projects fail due to tech obsession, poor planning
    • Sanwo-Olu, Sule, and Other Visionaries to Headline Lagos Future Conference 2025
    • Zoho Launches Ulaa Enterprise, a Secure and User-Friendly Browser for Modern Workplaces
    • Self-optimising AI: The New Frontier of Technological Innovation, By Louis Napoletani
    • Mart Networks Launches Invinsense-Powered Cybersecurity Solution Tailored for Fintechs
    Facebook Twitter LinkedIn
    ITPulse.com.ngITPulse.com.ng
    • News
    • Interviews
    • Blogs
    • Analysis
    • Opinion
    • Videos
    • Press Releases
    • Pictures
    • Advertise
    ITPulse.com.ngITPulse.com.ng
    Home»Opinion»Mobile devices should be the platform of choice for retailers to reach their customers in the era of m-commerce
    Opinion 4 Mins Read

    Mobile devices should be the platform of choice for retailers to reach their customers in the era of m-commerce

    mmBy ITPulseAugust 10, 2023
    Facebook Twitter WhatsApp Pinterest LinkedIn Reddit Tumblr Email
    Marcus Zackey
    Share
    Facebook Twitter LinkedIn Pinterest Email

    By Marcus Zackey

    The retail industry has witnessed a remarkable transformation in recent years due to the widespread adoption of mobile devices, leading to the emergence of M-commerce (mobile commerce). This paradigm shift has changed how companies engage with their customers and effectively drive sales.

    Mobile devices can collect and provide retailers with huge amounts of information to personalise their messaging based on customer behaviour, preferences, and unique interests. This has resulted in mass marketing being phased out, as brands and businesses can now rely on much smarter advertising mechanisms.

    The growth of this trend has compelled retailers to adapt their communication strategies in order to deliver seamless shopping experiences. They are now leveraging targeted notifications to promote products, engaging customers through social media platforms, leveraging location-based marketing and personalising interactions based on data analysis.

    Simultaneously, we are witnessing a global increase in conversational or chat commerce, which is essentially the intersection of messaging apps and shopping. Retailers need to understand how to play the two off against each other to allow for a more personalised customer experience.

    Essential to getting this right is knowing where to spend your advertising budget. Retailers should take into account how often people look at their mobile phones during the day as opposed to how many times they might open a PC. With this in mind, meeting the consumer’s needs where they spend most of their time is generally a good approach to engaging your audience.

    Option to chat

    When this marketing approach is combined with the ability to engage in direct conversations with brands or retailers, companies are able to develop a much closer bond with their customers. So why spend millions on your website, which is one-way communication, when you can focus your budget on mobile marketing where you can advertise and communicate in a bi-directional manner through various chat mechanisms?

    Mobile devices are also the ideal platform for retailers to provide aftersales services, which is key because if a customer wants to process a refund or raise a complaint, nine times out of 10 they’ll do this via their cell phone. Refunds and complaints are bound to occur, but how they are processed by the retailer and how easy they are to action by end users will determine customer loyalty.

    However, retailers should be aware that consumers are bombarded with hundreds of adverts on a daily basis, so it is important to find ways to keep a customer’s attention and maintain brand loyalty. This is where personalisation comes in. Based on user behaviour, messages can be triggered during very specific events, sending the right message to the right user on the right channel at the right time.

    Hyper personalisation

    In light of this, hyper personalisation is getting a lot of attention from marketers globally, as it allows them to move away from mass broadcasting. Instead, marketing messages can be hyper personalised via this range of channels and with the aid of some smart technology.

    All mainstream retailers have advertising strategies in place, but to ensure that these strategies are effective, companies need to stay on top of the mind of consumers. This means embracing new technologies that improve the customer experience and this translates to hyper personalised messaging over a mobile device.

    When considering effective communication strategies, companies want to send the right message to the right user over the right platform. Considering the amount of time people spend with their mobile phones in their hands, this is a platform that is gaining a lot of the user’s attention on a daily basis.

    In the age of m-commerce, it is crucial for businesses to prioritise their advertising budget on this platform rather than only investing in a web browser or billboard advertisements. Ultimately, the goal is for brands to connect with consumers on their preferred platforms and engage with them where they want to be reached.

    Marcus Zackey is Key Account Executive at Infobip

    #InfobipNigeria mCommercer
    Share. Facebook Twitter Pinterest LinkedIn Tumblr Telegram Email
    mm
    ITPulse
    • Website
    • Facebook
    • Twitter
    • LinkedIn

    ITPulse is a wholly information technology communication (ICT) news website, with a special focus on the African continent. The website provides up-to-date biz-tech news, analysis and comprehensive and thorough insight into the continent's ICT terrain

    Related Posts

    Self-optimising AI: The New Frontier of Technological Innovation, By Louis Napoletani

    May 20, 2025

    The Growing Influence of Artificial Intelligence, By Louis Napoletani 

    May 14, 2025

    Prof. G.A. Aderounmu: The Visionary Leader CPN Needs Now

    May 14, 2025

    Leave A Reply Cancel Reply

    Subscribe to Updates

    Get the latest creative news from FooBar about art, design and business.

    Latest Posts

    Unbeatable Discounts on L’Oréal’s Dermatological Beauty Brands

    May 21, 2025

    First Asset Management launches N100 billion infrastructure fund

    May 21, 2025

    From Lagos to Nairobi: How One African Crypto Community Transformed a Bitcoin Milestone into a Continental Movement

    May 21, 2025
    About
    About

    Itpulse.com.ng is a wholly information technology communication (ICT) news website, with special focus on the African continent. The website provides up-to-date biz-tech news, analysis and a comprehensive and thorough insight info the continent's ICT terrain.

    Contact us: editorial@itpulse.com.ng

    Facebook Twitter LinkedIn RSS
    Latest Posts

    Unbeatable Discounts on L’Oréal’s Dermatological Beauty Brands

    May 21, 2025

    First Asset Management launches N100 billion infrastructure fund

    May 21, 2025

    From Lagos to Nairobi: How One African Crypto Community Transformed a Bitcoin Milestone into a Continental Movement

    May 21, 2025
    Popular Posts

    Beyond SIEM: Designing Adaptive Threat Response Systems Using Context-Aware Correlation Models

    September 22, 2023

    Writing Code for Future Strangers: Engineering for unknown teams, contexts, and missions

    March 5, 2023

    Sanwo-Olu, Sule, and Other Visionaries to Headline Lagos Future Conference 2025

    May 20, 2025
    © 2017 - 2025 Itpulse. Designed by Max Excellence.
    • Terms & Conditions
    • Privacy Policy
    • Advertise
    • Contact Us

    Type above and press Enter to search. Press Esc to cancel.