Businesses and service providers should be able to prioritize customer satisfaction and uphold the highest standards of service delivery, the Nigerian Communications Commission (NCC) has said.

This is even as the telecom regulator maintained that as it promotes economic growth through the development of local content, it must also address the challenges faced by consumers.

“While NCC is committed to protecting the rights and satisfaction of the telecom consumers, we must do so by upholding the highest standards of service delivery,” said Executive Vice Chairman of NCC, Dr. Aminu Maida at the ‘NCC Special Day’ during the 45th Kaduna International Trade Fair, which was organized by the Kaduna Chamber of Commerce, Industry Mines and Agriculture (KADCCIMA) recently.

Highlighting some of the measures to safeguard the interest of consumers and businesses alike, Dr. Maida disclosed that the NCC has established a robust regulatory framework that promotes transparency, quality of service and fair competition.

“We have set up channels for consumer redress, ensuring that consumers can resolve disputes in a timely and efficient manner. We have also established seamless programs that will Protect, Inform and Educate (PIE Mandate) telecom consumers through various consumer-centric initiatives,” he added.

Some of those initiatives, according to him include Consumer Education Outreach Programmes, Consumer Complaints Management (CCM), Development of the Do-Not-Disturb (DND) 2442 Short Code, Development of Mobile Number Portability (MNP) and the Commission’s partnership with Law Enforcement agencies to protect Telecom Infrastructure.

Others are the Campaign against Sales & Buying of Pre-registered SIM Cards, Direction on the Roll-Over of Data, Telecom Consumer Assistance, Resolution and Enquiries (TELCARE) Desk at the Nnamdi Azikiwe International Airport Abuja, Harmonized Short Codes and the Campaign on National Identification Number – Subscriber Identification Module (NIN-SIM) Linkage.

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