Infobip and Oracle have announced a strategic partnership to deliver a seamless omnichannel experience for customers. By integrating Infobip’s intelligent chatbot-building platform and omnichannel solutions with Oracle Fusion Cloud Responsys Campaign Management, businesses can create personalized and engaging customer interactions.
Veselin Vukovic, VP of Strategic Partnerships at Infobip, said: “Infobip is already an Oracle Independent Software Vendor Partner with access to Oracle Integration Cloud, and this new addition further enhances our partnership with the global software company.”
The Power of Conversational AI
As consumers increasingly prefer conversational channels like chat apps and RCS, businesses need innovative tools to meet their evolving needs. Infobip’s AI-powered chatbot platform, Answers, empowers businesses to automate customer support, streamline marketing campaigns, and reduce costs.
Stephen Streich, Group Vice President of Oracle Fusion Cloud Marketing, said: “Oracle delivers leading customer experience solutions that help organizations use data more intelligently to enhance engagement. Now, Oracle Responsys Campaign Management customers can integrate with Infobip’s omnichannel solutions and intelligent chatbot-building platform to create compelling conversational campaigns that drive loyalty.”
Key Benefits of the Integration:
- Enhanced Customer Engagement: Personalized and contextually relevant interactions across multiple channels.
- Improved Customer Experience: Seamless and efficient customer support through AI-driven chatbots.
- Increased Efficiency: Automated workflows and reduced operational costs.
- Data-Driven Insights: Valuable insights into customer behavior and preferences.
By combining Oracle’s powerful campaign management capabilities with Infobip’s omnichannel solutions, businesses can deliver exceptional customer experiences that drive loyalty and sales.