Research data analyzed and published by Comprar Acciones, has indicated that the strong demand for the iPhone 12 range of smartphones is expected to enjoy robust performance going into the first quarter of 2021.
The researchers noted that over 51 million of the smartphone, representing 38 percent will be shipped, a significant increase from the previous estimate of 47 million shipments.
With this prediction, Apple is planning to increase iPhone production by almost 30 percent in H1 2021. It has asked its suppliers to make up to 96 million devices during the period.
Meanwhile, checks have revealed that iPhone 12 tops global 5g smartphone sales in October 2020 with nearly 25% market share. For the full year 2021, the company plans to produce up to 230 million iPhones, up 20percent from 2019. That would be close to the record of 231.5 million devices set in 2015.
Apple had two years of consecutive shipment declines in 2018 and 2019. However, according to IDC, shipments surged by 1percent to 116 million in Q1 to Q3 2020. In Q4, the launch of iPhone 12 further bolstered its performance.
Per Counterpoint Research data, iPhone 12 became the top-selling 5G smartphone worldwide in October 2020. This was despite being sold for only two weeks during the month. In its first two weeks of launch, iPhone 12 had a 16percent market share while iPhone 12 Pro had 8percent. For the ten-month period which ended in October 2020, iPhone 12 was seventh on the list of top 10 best-selling 5G devices.
During the first week of its launch, iPhone 12 sales shot up by 104percent compared to iPhone 11’s first week sales. Though there was a 38percent decline in week two, it was followed by a 118percent increase in week three. There was a 57percent increase in week four, 24percent in week five and 77percent in week six. The double and triple-digit increases were seen in spite of supply shortages for the iPhone 12 Pro and Pro Max models.