Author: ITPulse

By Olatayo Ladipo-Ajai Mobile apps have become an integral part of our daily lives, offering businesses an incredible opportunity to engage with customers and boost revenue. Among the various strategies available, push notifications have emerged as a powerful means to captivate users throughout their app experience. By aligning your push notification strategy with key business metrics, you can maximise its impact. One effective framework for achieving this alignment is the ‘pirate metrics’ framework, which encompasses acquisition, activation, retention, referral, and revenue.  Acquisition: Grabbing Attention from the Start Acquisition refers to the phase before a user installs your mobile app. Although…

The Federal Competition and Consumer Protection Commission (FCCPC), yesterday in Lagos launched the “Don’t Burn Their Future” campaign in what it described as a resolute effort to safeguard the health and future of Nigeria’s youth. The launch of the campaign is coming at a time when 4.5 million Nigerians aged 15 and above are tobacco users, with more than 26,800 annual deaths attributed to tobacco-related diseases. Thus, the initiative is aimed at addressing the alarming rise in young and underage access to tobacco products and ultimately, curbing the detrimental impact on society. Speaking at the launch, Dr. Adamu Ahmed Abdullahi,…

Four years ago, I attended the Seth Godin-led Real Skills conference, and, let me tell you, it was a total game-changer. We’re not in the old days of vocational skills anymore. Now, it’s all about ‘real skills’ – and that’s more crucial than ever with AI transforming our world. Think empathy, adaptability, creativity, and leadership. These aren’t just buzzwords; they’re the new currency in the professional arena. As AI and machines take over the routine stuff, it’s these uniquely human skills that are skyrocketing in value. The Workplace Skill Revolution Let’s rewind a bit. Time was, vocational skills were the…

Abraham Daramola of Hallmark Secondary School, Ondo State, has been crowned overall winner in the fifth edition of the InterswitchSPAK National Science Competition organized by Interswitch Group. Following his outstanding performance, Abraham received a university education scholarship valued at N7.5 million, spread over 5 years, inclusive of a monthly stipend plus a brand-new laptop, and the prestigious recognition as the best STEM student in Nigeria. Securing the second and third place positions were Emmanuel Omoegbeleghan from The Crescent International School, Ogun State, and Emmanuel Angelo-Hyuwa from The Ambassadors College, Ogun State, who won N4 million and N1 million scholarships, respectively.…

The Anambra State government is on the verge of sealing a strategic technological partnership with some US tech companies that will foster economic development and the exchange of technologies, and shared prosperity between Anambra State, its tech companies, and their counterparts in the United States. This was hinted at after a meeting held over the weekend, at the US Consulate General in Lagos between Anambra State Governor, Chukwuma Charles Soludo, US Consul-General, William Stevens and influential leaders from 26 renowned US high-tech companies. This distinguished Executive Council delegation included key figures such as Chukwuemeka Fred Agbata, CFA, MD/CEO of the…

Global Innovative Technology Brand TECNO, as the official sponsor of the Africa Cup in Côte d’Ivoire, organized a star-studded charity match on the second day of the opening ceremony. The game featured CAF General Secretary Véron Mosengo-Omba and famous football players, including Jay-Jay Okocha, El Hadji Diouf, Asamoah Gyan, Dennis Oliech, and Erick Otieno, who graced the field in a show of support for the sport and community development. Before the friendly kick-off, TECNO announced an ambitious philanthropic initiative to refurbish 100 community football pitches across Africa within the next five years. This initiative aims to foster youth engagement, promote…

…. For a More Eco-Conscious Way of Living, LG Watchtower, Styler, mycup Makes Tumbler Users’ Daily Lives Cleaner and More Convenient. LG Electronics (LG), a pioneer in home appliances, is delighted to introduce a range of cutting-edge products designed to enhance the daily lives of Nigerian consumers. Embracing the essence of hygiene, comfort, efficiency, and a sustainable lifestyle, our new line of home appliances brings together advanced technology and thoughtful design. From a state-of-the-art Styler to an energy-efficient WashTower, each item is crafted to elevate the overall home experience. Nigeria, with its vibrant and dynamic lifestyle, deserves appliances that complement…

The management of Treepz, Africa’s top car-sharing platform has said it is looking to the year 2024 with a focus that is crystal clear—centred on the customer and the bottom line, especially with the appointment of Ajoke Yusuf as the New Country Manager for Nigeria and Sani Chanchangi as new Business Development & Sales Coordinator for Treepz Nigeria. The company said these appointments align with its forward-looking vision, contributing to Treepz’s commitment to innovation, customer satisfaction, and continued success, assuring that 2024 will witness the company sharing brand stories better through customer experiences, with milestones set for Treepz’s 5th year…

The Nigerian Communications Commission (NCC) has given the duo of Globacom and MTN Nigeria an additional period of 21 days to settle the long-standing interconnection debt dispute between the parties. The telecom regulator had on January 8, 2024, published a Pre-Disconnection Notice informing subscribers of the approval granted to MTN to commence the phased disconnection of Globacom Limited (Glo) with effect from January 18, 2024, due to a long-standing interconnection debt dispute between the parties. In approval, the Commission said it was deeply conscious of the potential impacts of the decision on consumers and therefore continued to engage both parties…

…. Empowering everyday experiences, from barrier-free communication to awe-inspiring creativity to the power for even more possibilities, Galaxy AI transforms the iconic S series for the future. Samsung Electronics Co., Ltd. has unveiled the Galaxy S24 Ultra, Galaxy S24+ and Galaxy S24, unleashing new mobile experiences with Galaxy AI. Galaxy S series leads the way into a new era that will forever change how mobile devices empower users. AI amplifies nearly every experience on Galaxy S24 series, from enabling barrier-free communication with intelligent text and call translations, to maximizing creative freedom with Galaxy’s ProVisual Engine, to setting a new standard…