Author: ITPulse

By James Gachie Implementing an effective omnichannel communication strategy can provide retailers with a distinct edge in the competitive market, but the move can also present significant challenges for businesses operating within the ever-changing landscape of modern retail. To overcome these hurdles and unlock the full potential of their omnichannel strategies, retailers should look to partner with the right communication technology specialist, invest in the appropriate technology and continually adapt to shifting customer expectations. Omnichannel communication refers to a customer-centric approach that allows enterprises to integrate various channels and touchpoints to provide a seamless and consistent experience across all interactions…

Premium Times Books has released the names of dignitaries expected at the Tuesday, July 25 public presentation of a book written by Omoniyi Ibietan, the head of media relations at the Nigerian Communications Commission (NCC). Among the dignitaries are the President of the Senate, Godswill Akpabio; the Speaker of the House of Representatives, Tajudeen Abbas and a former Minister of Information and Communication, Frank Nweke Jr. According to a statement by Premium Times Books, while Mr. Akpabio will serve as the special guest of honour at the event scheduled for the main auditorium of the Communications and Digital Economy Complex,…

The Equinix 2023 Global Tech Trends Survey, which sampled the opinion of 2900 IT decision-makers globally has released its finding for Nigeria with the survey stating that Artificial Intelligence (AI) uptake is on the rise across all industries. To create scalable AI solutions, the report recommended that businesses must ensure their IT frameworks can accommodate the required ingestion, sharing, storage and processing of massive and diverse data sets while keeping sustainability in mind. Here are the highlights of the survey 94 percent of businesses in Nigeria are likely to be using AI or planning to do so in cybersecurity, IT…

The Nigeria Data Protection Commission (NDPC) has disclosed nine firms in Nigeria are presently under investigation for data breaches and appropriate fines and punishment would be meted out to them if found guilty. The National Commissioner of the commission, Dr. Vincent Olatunji, disclosed during a capacity-building session for members of the Nigeria Information Technology Reporter Association (NITRA), an umbrella body of Journalists covering Information and Communications Technology in Lagos yesterday. According to him, the firms include an insurance firm, a school and a consulting firm. “We know that the task of securing the data of Nigerians is huge, but the…

The Nigerian Communications Commission (NCC), the regulator of Nigeria’s burgeoning telecommunications sector; Nigeria Data Protection Commission, the commission that oversees the implementation of the Nigeria Data Protection Act, Zoho Technologies, a leading multinational technology and web-based business tools solutions provider have confirmed participation in Pan African Digital Initiatives Summit and Exhibition (PADISE) 2023. The August event with the theme: Infrastructure Protection, Cyber Security & Connectivity as Growth Drivers in the Digital Age is scheduled for Thursday and Friday, July 20 and 21, 2023 at the Oriental Hotels, Victoria Island, Lagos, Nigeria. Don Pedro Aganbi, Lead Consultant at TechTV, organiser of the…

Treepz, Africa’s leading car-sharing and rental marketplace, is excited to announce the launch of its Partner Program designed specifically for travel agencies, event hosts, planners, and the broader hospitality industry players. According to Treepz, the programme is launched because the travel industry, encompassing flights, hotels, ground transportation, and related services, relies on close collaboration among all stakeholders. The company believes that access to reliable and convenient ground transportation is a major concern for business travellers and tourists on the continent, whether it’s from the airport, hotel, or event venue. Thus, it has built an extensive on-demand rental fleet network and…

The National Agency for Science and Engineering Infrastructure (NASENI) is seeking collaboration from both local and international companies in local production and domestication of Lithium batteries among other renewable energy solutions in Nigeria. Speaking with a business delegation from LEMI Technology Shenzhen, China at NASENI headquarters, the Executive Vice Chairman of NASENI, Dr, Bashir Gwandu disclosed that the Agency was ready to partner with international companies that are willing to set up their industries in Nigeria and start local production of renewable energy solutions, electric vehicles parts and other capital goods. He noted that the essence of seeking such collaboration…

By Abang Emenyi The sights and sounds of a bustling local market in Lagos on a busy Saturday are something to behold. Traders energetically market their goods, buyers engage in spirited negotiations over prices, money exchanges hands in quick succession – it’s a vibrant tapestry of entrepreneurship. Yet, within this lively picture lies an untapped transformative opportunity: electronic payments (ePayments). In the modern digital age, ePayments have the potential to reshape these scenes, imbuing them with a level of efficiency, safety, and speed that cash transactions simply cannot match. But the journey to this promising digital landscape is not without…

The much-awaited 11th Anniversary Sale of Konga, Nigeria’s leading composite e-commerce giant, goes live on Monday, July 17 and shoppers can expect amazing offers, thrills and deals during the three-week-long mega event. Konga has become the go-to platform and most trusted e-commerce player for millions of Nigerians looking to buy quality products with convenience and at affordable prices. Since its inception, the company has stood out for its innovation, focus on customer satisfaction and several outstanding initiatives. From July 17 to August 7, 2023, Konga will be celebrating its customers for 11 years of patronage, rewarding partnership and loyalty. Tagged…

Marketing has evolved significantly in recent years, demanding businesses to adapt and embrace new strategies to engage their target audience effectively. Three prominent approaches that have emerged are cross-channel, multi-channel, and omnichannel marketing. Today, we will explore the differences and similarities among these concepts, then delve into how businesses can progress from operating in silos to achieving marketing synergy, with relevant examples showcasing their practical applications. Understanding Cross-, Multi-, and Omni-Channel Marketing Cross-channel marketing involves utilizing various channels to reach customers and deliver consistent messaging. It focuses on ensuring that customers have a seamless experience when transitioning from one channel…