Have you always desired to have a better engagement on your social media platforms? In today’s affiliate educational newsletter, you will discover 6 ways to increase social media engagement. Capture attention The goal of using social media channels is to have your target audience to drive revenue or create awareness. But what is critical is to capture the attention of your target audience. It is important to understand who your target audience is and cater to them specifically. For example, what is their age bracket? What do they care about? What do they want to know? Knowing what drives…
Author: ITPulse
Speakers at the September 2017 edition of CFA’s Start-ups Hangout, which was held on Friday, September 22, 2017 at Adna Hotel, GRA, Ikeja, have advised startups to follow their passion and adopt technology for work processes. The advice came even as the attendee Startups were not disappointed as they got to learn a lot from the two most successful and distinguished Speakers at the event. The two speakers were Austin Okere, Founder and Vice-Chairman, CWG Plc, a leading player in the information communications technology industry across Africa and Banke Alawaye, Country Manager, Praekelt, an IT Consulting company and CEO,…
The need for students to embrace digital opportunities to develop their skills and compete better in the labour market has again been stressed by speakers at the 2017 edition of the Nigeria Digital Innovation Conference held recently at the Polytechnic Ibadan. The conference, which was facilitated by the Centre for Cyber Awareness and Development (CECAD) held at the Assembly Hall, The Polytechnic Ibadan had in attendance representatives of top government Ministries, Departments and Agencies. This year’s edition with the theme: ‘Building a new Nigeria in a Digital Economy was extensively discussed by the representatives of government agencies like: National Identity Management…
Search engine giant, Google has announced the launch of health knowledge panels in Nigeria, which will appear at the top of any health-related search result and provide a snapshot of the condition, symptoms and treatment of more than 800 commonly searched for health conditions. The launch of health knowledge panels is based on the fact that Google is where most people turn when they have health questions. In fact, 1 in 20 Google searches are for health-related information. With this in mind, Google developed its health knowledge panel, which is now available in twenty countries in Africa including Nigeria.…
One of Nigeria’s pioneer financial institutions, FirstBank Plc has said it is presently strengthening its digital marketing initiatives in a bid to add 16 million customers to the 14 million it already has. The bank said this is part of its growth strategy to get 30 million customers over the next three years. According to Dr Adesola Adedutan, FirstBank’s Managing Director/Chief Executive, the strategy is to migrate its existing and new customers to alternative channels, namely First Online, Firstmobile, USSD and ATM cards. “We have a focus of building our customer base to 30 million in the next three…
By Martin Ekpeke Financial experts have advised financial institutions in Nigeria to innovate and collaborate in the impending technology disruption, where banking services is gradually tilted towards Financial Technology. The experts, who gathered in Lagos at a 2-day Disruptive Innovation Conference, organized by Interswitch, a pioneer and major player in the FinTech space, noted that what Fintech would possibly revolutionise the banking industry, leaving the transaction banks to struggle. For Mitchel Elegbe, the Chief Executive Officer of Interswitch, the banking sector is hugely challenged by the presence of innovative, disruptive technology, what the banks need is to reposition and…
By Kester Omu The Nigerian Communications Commission (NCC), has again reiterated its commitment towards promoting local Information and Communications Technology innovations and exposing them to investment opportunities. The telecom regulator re-echoed this at this year’s Nigerian Digital Innovation Conference, which was held at the Polytechnic, Ibadan and organized by the Centre for Cyber Awareness and Development (CECAD). At the event, which has in attendance stakeholders from the ICT industry, business community and the academia, the Commission noted its participation at the ITU World, is one of the ways through which it promotes investment opportunities in Nigeria, especially for local…
By Kester Omu Africa’s richest man, Aliko Dangote is set to disburse small grants to one million Nigerian women with the aid of the mobile phone and his company’s initiative to use biometric data and mobile banking. The Nigerian industrialist disclosed on the sidelines of the United Nations General Assembly in New York, United States of America, where Michael Bloomberg inaugurated its first Global Business Forum with an astounding line up of global innovators. Dangote, who was earlier in a panel on ‘technology’s ability to disrupt poverty, with other innovators and world leaders, with David Rubenstein, CEO of the…
By Martin Ekpeke Entertainment and media companies operating in Nigeria are expected to generate US$2.8 billion in revenue between 2016 and 2021, even as a 2017 PWC Outlook sees Nigeria as one of the fastest-growing countries in the E & M market in Africa. According to the Outlook, US$452 million of the figure will come from people being entertained using Internet access, specifically mobile Internet access, with the combined elements of TV and video adding nearly US$200 million in revenue growth by 2021. What this means is that, user experience will continue to take centre stage in the Africa’s…
The National Information Technology Development Agency (NITDA) will be focusing on mobilising global attention on the investment potential of Nigeria’s IT sector and promotion of local tech-entrepreneurs at this year’s Gitex 2017. This year’s Gulf Information Technology Exhibition (GITEX), the premier technology event in the Middle East, Asia and Africa is expected to host over 185, 000 visitors from more than 140 countries. This year’s GITEX, the 39th edition, holds October 8-12 at the Dubai World Trade Centre (DWTC). Nigeria’s participation at GITEX through the NITDA is fostered around three activities: The Nigerian Pavilion, the Startup Innovation Hub, and…