By Oladimeji Olutimehin A few years back while testing the idea for a startup and SME in Wukari, Taraba State.…
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Opinion
The search for commensurate rewards is one that drives the human pursuit in different sectors, from medicine to tech, to…
By Barbara Gjurasin As customer demand for richer engagement with brands continues to grow, it is becoming crucially important for…
Rarely in this part of the world would you find a man like Leonard Nnamdi Stanley Ekeh, better known as…
By Chijioke Ugwuh As modern customers’ expectations around brand engagement continue to evolve, governments must embrace communication strategies that will…
By Hashim Suleiman Unfortunately, the gullibility of Nigerians have left some of us with no option but to continue to…
By Bar Hori and Gerhard Fourie The shifting landscape caused by the Covid-19 pandemic accelerated not only digital transformation, but…
By Ope Adeoye You have a shop in the neighbourhood or market, selling things like milk, noodles, sugar, etc. Now…
By Barbara Gjurasin As customer demand for richer engagement with brands continues to grow, it is becoming crucially important for…
Many organizations are seeking ways to offer their products and services to customers in an efficient way in order to…