By Martin Ekpeke
The Head of Music for Africa at YouTube, Addy Awofisayo has highlighted the impact of YouTube, especially the digital streaming services such as YouTube Music and Premium on the Nigerian music industry.
This is coming on the heels of the announcement by YouTube that it has surpassed 100 million subscribers in its digital streaming services such as YouTube Music and Premium, a milestone that underscores the platform’s enduring appeal and the comprehensive entertainment experience it offers to a global audience, including the vibrant and diverse user base in Nigeria.
“From small beginnings to a community of 100 million across more than 100 countries, we’re grateful to our subscribers for their support,” said Addy.
Sharing insights into the platform’s impact in Nigeria, he said: “The success of YouTube Music and Premium extends deeply into Nigeria, where music and content creators have found a global stage for their talent,”.
He explained that the platform has not only facilitated unparalleled access to a world of music and content but has also played a pivotal role in the growth of the Nigerian music industry by providing artists with valuable exposure and revenue streams.
According to him, this milestone celebrates not just the global achievements but the individual stories of creators and artists in Nigeria who contribute to its rich and diverse community.
YouTube Music was created in 2015 to satisfy the appetite for a YouTube experience that benefited not only users but the creator and artist community as well. It was designed for music lovers and YouTube fans who wanted more choice in spending time on YouTube, allowing them to enjoy YouTube without interruptions, background play and downloads, and a full music service with the world’s largest catalog.
In the past year alone, the service has been enhanced including adding the ability to continue watching YouTube across different devices like your smart TVs and tablets and introducing an enhanced version of 1080p HD.