Pashione, a leading African social commerce platform specializing in fashion, has announced its successful expansion into ten African countries. This growth allows consumers across the continent to discover and shop African fashion through the Pashione mobile app.
Founder Michael Fasere revealed that Pashione’s expanded reach includes key markets like Nigeria, Kenya, and South Africa, along with other countries such as Lesotho and Senegal. This strategic expansion was achieved through securing licenses in these key markets.
“Pashione expanded its geographic footprint by securing licenses in key markets. This growth allowed us to onboard over 960 vendors across 10 African countries, empowering them through training and tools to showcase their creativity and reach global audiences. Our streamlined onboarding process ensures even small-scale artisans from remote areas can thrive on our platform,” he said in a recent interview.
The company’s growth has enabled it to onboard over 960 vendors across 10 countries. Pashione is committed to empowering these vendors through training and tools, enabling them to showcase their creativity and reach a global audience. A streamlined onboarding process ensures that even small-scale artisans in remote areas can thrive on the platform.