Indigenous printing powerhouse, PromoPrint Ventures Ltd, marked a quarter-century of operations on Tuesday, December 2nd, with a celebratory event at the Lagos Motor Boat Club. The gathering saw a strong turnout of business executives, clients, and stakeholders who came together to celebrate the company’s longevity and the unwavering Nigerian resilience demonstrated by its Founder and Chief Executive, Mrs. Patricia Ojora.
The evening served as a powerful affirmation of PromoPrint’s strength, highlighting Mrs. Ojora’s success in sustaining the company’s growth over 25 years. Guests cheerfully displayed the company’s craft by wearing custom patterns made on indigenous cotton fabric (Funtau). A nostalgic touch was the display of PromoPrint’s very first t-shirt, printed in the year 2000.
In her opening remarks, Mrs. Ojora reflected on the journey: “We’ve been able to do it and we enjoy it. There’s nothing better than creation. To create something from nothing and do it so well, it’s a passion for me.” She stressed her support for local production, stating, “I’m a great supporter of Nigeria, so I believe that we should be able to do things well in Nigeria. We don’t need always to import.”
Ojora proudly recounted changing the narrative for many Nigerians who previously outsourced printing abroad, noting that PromoPrint proved that “we can produce good quality here within Nigeria.”
PromoPrint has established itself as a one-stop shop, handling all operations in-house—from graphic design and garment production to the daily rollout of t-shirts, roller banners, and corporate gifts. Ojora summarizes the company’s unique value proposition: “What we are selling is peace of mind in a chaotic place.”
Staying primed for the future, the company leverages AI in its strategy and implementation. Mrs. Ojora proudly highlighted the company’s capacity: “Our automated printing carousel can churn out 10,000 tees a day if needed, and our many corporate clients can attest to this.”
The celebration featured high praise from prominent figures in the Nigerian business community.
Mr. Atedo Peterside (CON), Founder of Stanbic IBTC Bank Plc, spoke to the profound impact of PromoPrint’s longevity:
“There’s something about longevity… If you get it going for 20 years, you’re doing something very correct. Patricia must be doing something phenomenally right and it’s my sincere hope that she keep it going, keep building, keep innovating.” He added that Ojora possesses the “courage, audacity and the commitment” to create almost anything.
Mrs. Ibukun Awosika, Nigerian businesswoman and former Chairperson of First Bank of Nigeria, contextualized the magnitude of Ojora’s achievement, especially when considering multinational firms that have abandoned Nigerian manufacturing.
“She didn’t give up,” Awosika remarked, concluding that the Nigerian entrepreneur, and even more so, the Nigerian manufacturer, is truly a star.
The celebration was a worthy recognition of the 25 years of hard work, commitment, creativity, and the passion that fuels PromoPrint’s vision—creating jobs and value within Nigeria while innovating solutions for every challenge.