QNET, a wellness and lifestyle direct-selling company, partnered with Rhythm FM Lagos to spread love and community spirit this Valentine’s Day. Their special radio show featured heartwarming conversations, engaging games, and exciting giveaways of exclusive QNET products, including the Chi Pendant 4, Bernhard H. Mayer watches, Amezcua E-Guard X, and Edg3 Plus nutritional supplements.
Valentine’s Day, a globally recognized celebration of love and friendship, is increasingly popular in Nigeria. With over 60% of Nigerians participating in the festivities (Statista, 2024), QNET embraced the spirit of the holiday, encouraging listeners to share their experiences and connect.
“QNET’s mission is rooted in love, connection, and giving,” said Biram Fall, Regional General Manager of QNET Sub-Saharan Africa. “This show allowed us to connect with our audience in a fun and meaningful way, spreading positivity on this special day. The enthusiastic response and high level of interaction were truly inspiring, and we look forward to more initiatives like this.”
This event aligns with QNET’s 2025 global theme, “Together We Rise,” which emphasizes building strong relationships between the brand and its stakeholders. QNET is committed to the Nigerian market, raising awareness of its direct-selling business model, which empowers over 5 million entrepreneurs worldwide (World Federation of Direct Selling Associations, 2024), and establishing itself as a trusted provider of premium wellness and lifestyle products.
Akeem Ajisafe, CEO of Transblue Limited, added, “QNET is dedicated to building meaningful relationships. This radio show was a wonderful way to celebrate love and connect with our Nigerian audience. Valentine’s Day is about giving and sharing, and this initiative allowed us to create memorable experiences while reinforcing our commitment to enriching lives with our premium products. We’re excited to strengthen these connections and grow our presence in Nigeria.”
Guided by the RYTHM (Raise Yourself to Help Mankind) principle, QNET is a purpose-driven direct-selling company. They are committed to positive community impact through innovative initiatives that foster connection and engagement, continuing their mission to enrich lives in Nigeria and beyond.