A few days ago, P+ Measurement Services, a media monitoring and evaluation agency announced a partnership with Burness Communications, one of the biggest global communications firms for 2019.
With the deal signed, sealed and delivered, P + will continue to provide evaluation services to Burness’s clients with regards to print, online, TV and radio in the Ghanaian market. It also means that P+ will continue to handle Burness Communications client public relations monitoring and evaluation activity while supporting their organizations objectives.
Announcing the partnership, an excited Lead Consultant for P+ measurement services Nigeria, Philip Odiakose said. “We are delighted to extend what has been an excellent partnership with Burness Communications to improve the availability of reliable, cost-effective media monitoring services across Africa. The media monitoring and evaluation market is a growing market and with the right frameworks and experts in place we believe we are on the right path to redefining the market with quantitative and qualitative analysis that adds value to marketing communications.“
Burness Communications specializes in advocacy campaigns, media relations, public policy engagement and event planning and P+ will help the brand maximize its communications objectives by providing real-time, high-quality media monitoring and evaluation services.
Nigeria’s fast-growing media intelligence agency P+ Measurement Services continues to spur a PR measurement and evaluation literacy campaign for brands and government agencies in a bid to standardize a procedure that enables stakeholders to understand that implementing the right measurement and evaluation program will help companies get a clearer understanding of consumer habits and sentiment toward brand products and services.