Raphael Afaedor, Co-Founder of Supermart.ng As women Equality Day is being commemorated today in the United States and across the world, Supermart.ng, a Nigeria based an online grocery store has joined other well- meaning citizens of Nigeria to congratulate Nigerian women, saying they deserve a better living condition. This was contained in a statement by the company Media Officer, Oluwatayo Alofun. The company said, although Women’s Equality Day is a day proclaimed each year to commemorate the granting of the vote to women in the United States, women equality has become a matter of global concern with the incoming of the United Nation’s millennium Development Goals which makes it the third goal. “Women equality is not just an American campaign, it is a global campaign. Don’t forget that it is the third goal of the United Nation’s Millenium Development Goals. Most of these women combine career with the task of being mothers, wives and homemakers. You will agree with me that this is not easy, especially in cities like Lagos. This was why we started Supermart.ng-an online groceries store that delivers groceries to households in as early as three hours as a way of making life easier for women in Lagos”. Speaking further on making life easier for women, Alofun said “A typical woman will have to go from one grocery store to another because she can’t get everything she want in just one store, she will still have to go to the local market to shop for local ingredients, all in the midst of the unpredictable Lagos Traffic. To reduce this stress, Supermart.ng has partnered with leading supermarkets and local markets to put up a one stop shop online with over 60,000 items including Fresh food, foreign products, Nigerian ingredients, general groceries and baby products among others” “Supermart.ng has also invested a lot in training, logistics personnel in order to ensure that our women don’t have to worry about delivery time. When people shop on supermart.ng, they can choose the time of the day when they want it delivered. Products are delivered in as early as three hours. This means that we save the women about three to six hours, which they can use for more profitable things like taking care of their children, resting or reading for personal development” Alofun added. The company added that they have also partnered with other organizations to conduct entrepreneurship trainings for women. In particular, we have been teaching women how they can leverage technology for productivity in businesses and in their everyday life. We believe that Nigeria women deserve more, we are doing our best and we are calling on other stakeholders both in government and private sectors to do their best in giving our women the best.
