One of Africa’s leading Business to Business (B2B) e-commerce platform, Afrimart has officially launched its E-Commerce platform specially designed to create new business opportunities for African Small to Medium Enterprises (SMEs), general merchants and service providers.

The platform, according to Afrimart  will create visibility and accessibility to African buyers and suppliers and ultimately, lead to growth.

Speaking on the platform, which is a one-stop-shop for all things African, Fredrick Igbinedion, Afrimart’s President and Founder, said the central aim of Afrimart is to create an infrastructure that supports rapid growth of seamless trade of goods and services across Africa and the rest of the world.

“The decision to form the platform was informed by the availability of vast opportunities for business among African countries, most of which had not yet been fully harnessed.  Africa is by far one of the lowest in terms of continental or regional trade around the world with intra Africa trade estimated at 11 percent,” said Igbinedion, at the launch event held on the sidelines of this year’s Afreximbank Annual Meeting (African-Export-Import Bank) and its 25th anniversary celebrations in Abuja, Nigeria.

Igbinedion said Afrimart takes cue from the ongoing Africa industrialization strategy by African governments and is an essential buildup towards the recently launched AfCFTA (Africa Free Trade Agreement) all gearing towards building a prosperous continent with shared wealth.

Afrimart is an effort geared towards transforming African economies, as it offers access to market solutions that are key in fostering trade within Africa, which will in turn catalyze the continent’s industrialization drive through existing and emerging business opportunities.


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