The Managing Director and Chief Executive Officer of Airtel Nigeria, Mr. Segun Ogunsanya, has identified four strategies every leader must possess in order to succeed and achieve results during turbulent times.
The four strategies every leader must cultivate, according to him are empathy, integrity, good communication skills and a strong sense of purpose.
Ogunsanya, who disclosed this at the recently concluded Advertisers Association of Nigeria (ADVAN) Chief Marketing Officer (CMO) Business Roundtable, which held virtually, also offered practical tips leaders can adopt in the event of a major crisis such as the Covid-19 global pandemic.
He said leaders must never be in denial whenever there is a crisis, noting that business managers and chief executives must be bold, decisive and should immediately confront any crisis situation while demonstrating ability to handle complex situation.
According to him, the ability to demonstrate empathy as a leader is essential at a time where feelings of uncertainty are at an all-time high, stressing the need for leaders to confront reality and not lose the essence of the organization’s purpose during disruptive times.
Speaking on the importance of good communication skills, the CEO stated that every leader should be able to clearly communicate the organization’s purpose and vision, identifying this as an avenue to demonstrate commitment whilst creating opportunity to develop and grow relationship with people within the organization.
“Good leadership involves communicating effectively. As an individual occupying a leadership position, most especially during turbulent period, you need to constantly communicate with your people. It is important to leave the communication channels open. By communicating, you’re not only building trust but also opening an avenue for collective contributions and this will drive engagement and solutions,” he stated.
Discussing the essence of maintaining integrity in a workplace, Mr. Ogunsanya said a good leader must uphold strong moral and ethical principles, including honesty, loyalty, dependability and sound judgement.
He went on to advise leaders not to be afraid to show vulnerability as it reflects humanity and compassion.
The ADVAN CMO Forum was birthed out of a need to provide the nation’s business leaders with a platform to hold meaningful discourse on ways to better navigate the fast-changing marketing communications and business landscape. The platform has, over the years, hosted several pertinent conversations on effective marketing and business leadership for the future.