The GSMA has given event highlights for this year’s Mobile World Congres, which will take place in Barcelona Spain. The theme of this year’s event is Connected Impact.
According to an email newsletter, this year’s event will explore how AI, 5G, Big Data, and IoT will shape the future and continue to transform lives, stressing that it is time to reconnect, rebuild and reimagine a more connected world.
Organisations, brands, startups, consultants, investors, and telecom operators will gather to encourage thought leadership, discover ground-breaking innovations, and connect with the industry’s most important decision-makers.
“They say that times of crisis accelerate progress and innovation. The impact of this global pandemic has proved no exception to that thinking. The rate of change is phenomenal, and this will be a feature in the MWC programme.” said John Hoffman, CEO GSMA Ltd. “There’s nothing that beats building relationships in person, and I am consistently encouraged by the collective desire to come back together.”
MWC21 includes world-class speakers, the Ministerial Programme, leading-edge exhibitors, start-up innovation at 4YFN, and the Diversity4Tech Summit. The multi-layered health and safety plan, Committed Community, combined with a virtual platform means the global mobile ecosystem can come together safely for networking, collaborating, and deal-making.
Sustainability– ahead of the curve in the mobile industry.
The 2021 event aims to be carbon-neutral, much like the 2019 edition, which was officially certified by AENOR International. That certification secured the event as the world’s largest carbon-neutral tradeshow. The GSMA is working to further reduce the event’s environmental impact and carbon footprint as part of its overall leadership on climate action.