In an effort to reach more stakeholders with its content and improve the Commission’s visibility locally and internationally, the Nigerian Communications Commission has decided to launch a Podcast channel.
The launch of the Podcast channel deepens NCC’s corporate culture as an organization after it has over the years deployed various well-established conventional and social media platforms – Facebook, Instagram, LinkedIn, YouTube, and Twitter (banned for now) for its media and public relations activities.
According to the Commission, due to advancements in digital technologies, Podcasts have become increasingly popular as a medium of stakeholder engagement as they help increase these engagements in an organic and conversational way.
It said, in keeping with these advancements, it has decided to create the podcast channel “NCC Global Connect”, which is in line with its strategic initiatives to boost the corporate image and visibility of the Commission via the adoption of innovative channels of communication by developing audio and video contents to reach its stakeholders within and outside the country as well as using it to attract the attention of prospective investors into the Nigerian telecommunications market.
“It is our belief that the NCC Podcast will complement our existing online media platforms in supporting the array of our communications activities and collaborations by offering additional innovative ways and tools to engage with our stakeholders. The audio content of our Podcast can be seamlessly accessed on various channels including Podcast Addict, Spotify, Apple, Amazon Music, Google Music, iHeartRadio, Deezer and much more,” said Executive Vice Chairman of NCC, Prof. Umar Danbatta at the launch yesterday.
On NCC Global Connect, you can watch and listen to the most authoritative and current policy statements, regulations, guidelines, determinations and a host of other important policy pronouncements on the telecom sector. Nigerians can also get regulatory pronouncements from the Board and Management of the NCC as well as other industry leaders in this dynamic sector.
The Podcast is portable, timeless, boundless and global. You can tune in to it anywhere, any time. You can listen to it hands-free on your Bluetooth earpiece while commuting. I hope you enjoy the novel and exciting platform by making the most use of it.
