Infobip a global cloud communications platform that enables businesses to build connected customer experiences across all stages of the customer journey at scale, with easy and contextualized interactions over customer’s preferred channels activated its omnichannel engagement solution, Moments at the most anticipated gathering of FinTech’s in West Africa, the Nigerian Fintech Week themed: Sustainability & Ecosystem Building.
Speaking at a demo presentation during the Moments Activation Workshop organized at the event for visitors to Infobip’s booth, Isaac Akanni – Infobip’s Sales Representative reiterated the benefits of Moments for fintech’s who are seeking a cost-effective approach to the seamless acquisition of their target customers through sales & retain them with a great customer experience.
The benefits of moments, according to him include delivery of contextual personalized messages across multiple channels to build meaningful customer relationships and connection of all customer data on one customer engagement platform and the use of automation based on customer behavior to orchestrate communication.
Others include conversions, improved loyalty and growth throughout the customer journey the addition of the human touch to marketing automation to create moments that deliver an enhanced customer experience.
Also speaking about the recent Whatsapp and Moments bundle offer, which empowers companies to become pioneers of personalized engagement on the world’s most popular chat app, leading to increased ROI and customer loyalty, which unlike other engagement solutions,is fully equipped with visual campaign creation and content personalization capabilities specifically built for WhatsApp campaigns, making it the fastest and easiest way to manage engagement campaigns throughout the customer lifecycle.