New data presented by Burga indicates that Apple will likely lose an estimate of at least $3 million in iPhone sales revenue daily or $1.14 billion annually due to its exit from the Russian market. The amount is based on Apple’s latest recorded Russian market share and the company’s revenue from sales as of 2021.
The revenue lost might be higher considering that Russia’s general smartphone sales income has risen steadily in the last few years. As of 2020, the revenue stood at ₽570 billion ($5.93 billion), while in 2019, the figure was at ₽500 billion ($5.2 billion). Overall, between 2014 and 2021, the figure has spiked almost 200 percent.
According to the data, Apple accounts for 15 percent of the Russian smartphone sales to rank third overall. South Korea’s Samsung occupies the pole position with 34 percent, followed by Xiaomi in the third spot at 26 percent.
Realme has a share of 8%, followed by Poco at 3%, while other smaller brands account for 14 percent.
Meanwhile, the Burga report has also acknowledged the tough relationship between Russia and Apple in recent years.
According to the research report: “Apple’s exit in Russia puts a close to the rocky relationship between the two entities. Notably, Russia has in the past enacted questionable policies for companies like Apple to comply with. Apple had only recently adhered with a government mandate to open offices in Russia to offer online services there,” the report noted.
