The launch of the foldable smartphones Galaxy Z Flip4 and Galaxy Z Fold4, which feature customizable form factors, tailored experiences and upgraded performance will afford Samsun the leverage to dominate the foldable smartphone market, Anisha Bhatia, Senior Analyst at GlobalData, a leading data and analytics company has posited.

Anisha believes that Samsung is going from strength to strength in foldables with its new Z Flip 4 and Z Fold 4 phones, cementing its position in this innovative hardware segment. Samsung is on its fourth generation of folding phones, with solid improvements in each iteration and an effort to make pricing palatable to consumers.

“The Z Flip 4 is ‘more’ at the same price. The phone, which is priced similar to its predecessor at $999.99, includes more customized options, has a tougher front display, a stronger battery and comes with Qualcomm’s powerful Snapdragon 8 Plus Gen 1 chip. The Z Flip series has already pushed folding phones onto the mainstream stage, and promotions from US carriers such as AT&T offering the phone for free with an eligible trade-in will only aid consumer adoption,” he said.

Samsung at an event in Lagos-Nigeria with the ‘Unfold Your World, Flip your art at the GALAXY UNPACKED’, unveiled the Galaxy Z Flip4 and Galaxy Z Fold4, which put other competitors like Apple and Huawei absolutely absent in this segment.

L-R: MX, Marketing Manager, Samsung Nigeria,Omolade Agbadaola; Master Trainer, Samsung Nigeria, Solomon Osieluwo; Head of Retail MX, Joy Tim-Ayoola; Marketing Lead, Chika Nnadozie and MX Business Manager, Nathan Lee, during the launch of Samsung Galaxy Z Flip4, Galaxy Z Fold4 and Galaxy Buds Pro in Lagos recently

Speaking at the unveiling, Charlie Lee, Managing Director, Samsung Nigeria explained that Samsung Galaxy foldables are built on the foundation of its openness philosophy, enabling new possibilities with complete customization both inside and out.

“Created in collaboration with our world-class partners, the next foldable devices offer unparalleled mobile experiences that meet the needs of our most dynamic users. Through our unwavering focus and industry leadership, excitement for the foldable continues to grow. We’ve successfully transformed this category from a radical project to a mainstream device lineup enjoyed by millions worldwide,” he said.

The two phones explained 

Galaxy Z Flip4, the Ultimate Self-expression Tool Inside and Out

The Galaxy Z Flip4 enhances our users’ favorite features, making it the ultimate tool for self-expression. Its compact clamshell design offers unique experiences not available on any other smartphone.

Shoot hands-free video or capture full group selfies at various angles by partially folding Z Flip4 to activate FlexCam. FlexCam is optimized for the most popular social platforms, including Instagram, WhatsApp and Facebook.

You can do more than ever with Z Flip4 taking high-quality selfies right from the Cover Screen by leveraging the main camera with the upgraded Quick Shot. Seamlessly record high-quality video in Quick Shot mode then switch to Flex mode to continue recording hands-free without stopping the video – ideal for content creators and vloggers.

Users are now able to take selfies in Portrait Mode and see previews in actual photo ratio when using Quick Shot. With an upgraded camera powered by the Snapdragon 8+ Gen 1 Mobile Platform, photos and videos are crisper and more stable – day or night.

Do more with Z Flip 4 without ever opening the phone; Make calls, reply to texts, unlock the car and even control the SmartThings Scene widget, all from the Cover Screen.

With the expanded 3,700 mAh battery and Super-Fast Charging, now supported on Z Flip4, charge up to 50 percent in around 30 minutes, keeping users connected when they’re running low.

Galaxy Buds2 Pro, Premium Design with the Ultimate Listening Experience

Joining the Galaxy Z series are Galaxy Buds2 Pro – Samsung’s new top-of-the-line earbuds that provide the most immersive wireless audio experience with a new, compact design, and seamless connectivity that is perfect for any aspect of your everyday life.

Appreciate every musical interlude with superior Hi-Fi 24bit Audio, which offers a high-dynamic range helping you feel connected to the content you’re listening to with crystal-clear resolution.

The new compact, ergonomic design is 15 percent smaller, with a secure fit that is engineered to prevent rotation, making it the perfect fitness companion. Take calls on the go with the powerful ANC to eliminate outside noise. Escape into your own world and simultaneously stay connected to your life.

Whether you are quickly transitioning from a lunchtime walk outside to joining a meeting on your PC or gaming on your tablet and need to answer a phone call, Galaxy Buds2 Pro is the perfect companion to seamlessly connect with a touch of a finger. The Galaxy Buds2 Pro now features TV Seamless Connection to provide an effortless transition from your earbuds to the TV to go from your favorite song to the show you are watching. Samsung seamless codec enables quality music transfer without a pause, and the new coaxial 2-way speaker makes those sounds richer than ever.

Galaxy Buds2 Pro is Samsung’s smallest and lightest earbuds from the Buds Pro series yet and comes in three all-new soft and neutral hues – Graphite, White, and Bora Purple for a distinctive look.


The ZFlip4 would be available in Bora Purple, Blue, Graphite and Pink Gold with memory size of 8/256GB from the 9th of September,2022. The recommended retail price for the Zflip 4 is N625,000.


Customers can however preorder any of the devices using the link here from the 10th to the 24th of August to get 5 Amazing Gifts.

Also, customers can get up to an N80,000 discount on the Eco-package Pre-order which includes Zflip4, Buds2 and Watch 5.

Link to pre-order:


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