Smile Nigeria has for the umpteenth time earned a well-deserved recognition by emerging a recipient of the African Brand Leadership Merit Awards as Africa’s Best Internet Access and Data Connectivity Service Provider of the Year 2022.
This latest award, which benchmarks industry leadership and superlative performance, was earned by Smile for its high brand equity which is ingrained in the properties of high visibility, product proficiency and excellent customer service. It was bestowed on Smile at a well-attended African Brands Congress held at Sheraton Lagos Hotel, Ikeja and hosted by African Brands Media Limited.
An insight into the choice of Smile as a recipient of the 2022 African Brand Leadership Merit Award, by the organizers of the event, noted that “Smile Communications is actively transforming the nation’s economy by providing universal access to high-quality, reliable, easy-to-use and affordable communication services across Nigeria.”
Smile, according to the organizers, was also recognized due to its knack for innovative products and consistent provision of innovative services. It was noted that the theme for the 2022 African Brand Congress “Digital technology, AI and IoT: A Catalyst For Brands Growth” sits comfortably with Smile’s evident innovative streak and constant deployment of cutting-edge technology.
On hand to receive the award was an elated Smile Nigeria’s Chief Marketing Officer Abdul Hafeez who affirmed that the award attests to the corporate vision and ingenuity that have propelled Smile to the broadband leadership echelon of the nation’s telecommunication sector. He noted that Smile has over the years sustained high-speed broadband services in major cities across the country.
He reiterated that the company would continue to ensure for Nigerian Internet consumers the best possible broadband solutions. Hafeez dedicated the award to all subscribers on the Smile network as well as the company’s other stakeholders.
The African Brand Leadership Merit Awards is a platform that recognizes African companies with high and positive brand profiles and corporate institutions that have distinguished themselves in their contributions to brand building among African companies.
Smile has continued to receive accolades for its pioneering and innovative works. In 2021, it won the Pacesetters Awards during the 20th Anniversary of the famed Telecommunications Revolution in Nigeria (2001 – 2021) in appreciation of its institutional contribution to the growth and development of Telecommunications in Nigeria as a Pioneer Broadband Service provider in Nigeria. Earlier, the company had won a plethora of respected awards including the ‘Best Premium Quality Super Fast 4GLTE Mobile Broadband Service Provider of The Year 2016’ as well as ‘The Most Innovative Broadband Service Provider of the Year at the 2016 Titans of Tech Awards. This latest award no doubt coheres with Smile’s global vision and mission to be the telecommunications services provider of choice in all its markets and to always enable its customers to achieve more.