Out of the top 5 global digital firms, Google is rated to have tracked 39 types of private data, making it the highest among the big technology companies.
According to an analysis by StockApps.com, Google collects thirty-nine data points for each user to top Twitter, Apple, Amazon, and Facebook.
Digital Firms and Data Harvesting
Google takes the cake when it comes to tracking most of your data. This should not surprise, given that their entire business model relies on data.
Twitter and Facebook both save more information than they need to. However, with Facebook, most of the data they store is information users enter.
Apple is in a league above Amazon in protecting user privacy. It is the most privacy-conscious firm out there. Apple only stores the information that is necessary to maintain users’ accounts. This is because their website is not as reliant on advertising revenue as are Google, Twitter and Facebook.
Each of these data firms focuses on a particular category of data and not the quantity of data. Google collects more different types of information for individual users. The firm relies on this data for targeted advertising rather than relying on third-party trackers.
Google’s Priority Data
Besides users’ information, Google stores a significant amount of data on several domains. If it is data, there is a strong probability that Google is collecting it. This includes anything from users’ specific location to your browser history. Moreover, it stores user activity on third-party websites or apps and the emails on users’ Gmail accounts.