Every day is public relations day. This is because the business of strategy and planning, communications and positioning never sleeps or stops. March 8, International Women’s Day, a day set aside to celebrate women, is a good time to recognize the role of women in public relations practice and the opportunity for growth. 


You would agree that public relations is an exciting and challenging field, one that offers a variety of opportunities for women to grow and thrive. It is equally engraced and enriched through the practice of women. 


While it is true that women in public relations face unique challenges, there are also many opportunities for women to contribute, excel and make a significant impact. 


My goal is to explore opportunities for growth in the field of public relations for women, with a particular focus on the skills and qualities that women bring to the table.


One of the biggest opportunities for growth in public relations for women is the increasing demand for diverse voices and perspectives. According to a recent survey by the Public Relations Society of America (PRSA), diversity and inclusion are among the top trends that are shaping the public relations industry. This means that companies and organisations are looking for public relations professionals who can bring a fresh perspective and a diverse range of experiences to their work.


Also, the reality is that women are uniquely positioned to meet this demand for diversity and inclusion in public relations. Women bring a range of experiences and perspectives to the table, and they are often skilled at building relationships and communicating effectively with a variety of stakeholders. These skills are particularly valuable in the field of public relations, where building and maintaining relationships with the media, clients, and other stakeholders is essential.


Another opportunity for growth in public relations for women is the increasing focus on social media and digital communications. According to a report by the Pew Research Center, women are more likely than men to use social media platforms like Facebook and Instagram. This means that women in public relations are well-positioned to help companies and organisations navigate the complex world of social media and digital communications.


In addition, women are skilled at storytelling and creating engaging content, which is essential in the field of public relations. Women are often natural storytellers, and they have a talent for creating content that resonates with their target audience. This skill is particularly valuable in the digital age, where creating compelling content is essential for engaging audiences and building relationships with stakeholders.


Furthermore, there are many opportunities for women to take on leadership roles in the field of public relations. According to a recent report by PRWeek, women make up a significant portion of the public relations industry, but they are underrepresented in leadership positions. This means that there is a significant opportunity for women to step up and take on leadership roles in the field. Many women are already taking up this challenge. 


Aside from everything else, women tend to excel at multitasking, managing multiple projects and clients simultaneously, and navigating complex situations with tact and diplomacy. These skills are essential for success in the public relations industry, where professionals are often juggling various responsibilities and work in high-pressure environments.


Undoubtedly, with a focus on developing leadership skills and taking advantage of the opportunities available, women in public relations can achieve great success and make a meaningful contribution to the industry.


As we celebrate the achievements of women today, it is also a call to action to create more opportunities for women to succeed as entrepreneurs, leaders, and changemakers. 


I salute every woman in public relations. Thank you for your contributions. Specifically, I’ll love to mention the best public relations strategist that I know, Funmi Onajide. She is a teacher, mentor, and coach. Thank you for ALL that you do. 


Happy International Women’s Day 2023! 


Elvis Eromosele, a Corporate Communication professional and public affairs analyst lives in Lagos.


ITPulse is a wholly information technology communication (ICT) news website, with a special focus on the African continent. The website provides up-to-date biz-tech news, analysis and comprehensive and thorough insight into the continent's ICT terrain

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